New role responsibility leverages B2B potential

In the beginning of FY24, the B2B responsibility was added to the Deputy Store Manager role. The reason is to leverage the great B2B potential in the stores through dedicated employees.

In September, all Deputy Store Managers was provided with a new responsibility as they became B2B responsibles. This means they will now for example train the other store employees in B2B and enable them to identify new B2B customers.

“We see a great potential for B2B sales directly in the stores because the stores are great touch points between our company, our products, and potential customers. So, we needed a dedicated responsible colleague in each store to take advantage of the potential,” says Reno Turk who is Regional Business to Business Manager.

For the B2B team, the Deputy Store Managers were the logical choice for becoming responsible for B2B in the stores.

“The Deputy Store Mangers know the store employees very well, and they meet the customers every day. So, they can leverage the full B2B sales potential because they know both how to train the employees and how to get new customers. We want to empower our dedicated employees with this new responsibility,” says Reno.

A great challenge

Cristina Ioan from Romania was recently promoted to become a Store Manager, but in her previous role as Deputy Store Manager, she found the new B2B responsibility as an act of appreciation.

“I think this new responsibility shows that JYSK appreciates us. It is a great challenge, where we talk to many customers every day. But it makes me happy and proud to see their joy when they get more than they expect, either a good offer or a fast delivery. As I see it, we help B2B customers fill their business with quality furniture, and they help us reach our sales targets,” says Cristina.

All colleagues on board

The most important thing as B2B responsible is to ensure that all employees know what to do when they encounter a B2B customer.

“We had a customer who wanted to buy seven mattresses for his bed and breakfast. When we told him the benefits that he has at JYSK, he decided to buy all the furniture he needed from us. It is a great benefit for our sales growth. So, it is important that everyone knows the advantages of being a B2B customer with us and can help with guidance when they come to our store,” Cristina says.