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JYSK makes Cathrine feel at home

Date: 07/12/2020

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: Careers & HR , Customer Service


A few months ago, 26-year-old Cathrine Hedemann Mikkelsen moved from Denmark to England for a new position as Customer Service Manager. It was a step into the unknown, but as soon as Cathrine saw the JYSK logo, she felt right at home.

Cathrine knew no streets or places. Wherever Google Maps on her phone took her, everything was new. No familiar faces. A currency converter was needed every time she went to a grocery store. However, as she went to her new office and a big sign said “Welcome to JYSK”, she immediately felt at home.

In the beginning of September 2020, 26-year-old Cathrine Hedemann Mikkelsen moved from Denmark to Manchester. She had been appointed new Customer Service Manager for JYSK UK and Ireland after a few years as Customer Service Supporter and Team Leader in Denmark.

”It has always been my dream to become a manager, and I had no boyfriend or kids to bind me to Denmark. So now I had the chance, and I wanted to take it,” says Cathrine.

A step into the unknown

It was a step into the unknown for Cathrine. She knew no one and she had only been to England once before. The first weeks she also had to live without her furniture that was on its way from Denmark.

JYSK helped with a furnished flat for the first weeks, and on her own she got contact to an Australian girl through a Facebook group for new foreigners in Manchester. It has helped her grow a network outside of JYSK as well. However, in the office she did not need much time to feel at home.

“Even though I have never met the people in the office before, I feel at home because we are all a part of JYSK. It is the same energy and values and furniture, so JYSK has definitely given me a sense of security in a completely new country,” says Cathrine.


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