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JYSK’s first ever live shopping event at Facebook, which was hosted by two colleagues in a store in Denmark, attracted 1,600 viewers and resulted in 8,000 comments in the span of 37 minutes.
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In March 2023, all ergonomic pillows in the WELLPUR assortment by JYSK will be launched in stores and online with improved packaging and production that saves millions of plastic handles and metal zippers every year.