26/11/2020
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Despite a number of special challenges, JYSK found the recipe for success and ended up with an increase in earnings of 15 percent in the financial year 2019/20.
19/11/2020
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The rebranding of JYSK Austria is a huge success. Sales has so far increased by 50 percent, the new products have been well received by customers, and JYSK´s brand knowledge has increased significantly in just one month.
27/11/2019
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In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brings his/her own shopping bag, gets a 15% discount for everything that is in it.
We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.
04/11/2019
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As part of the new strategy, Business-to-Business (B2B) needs to be more included and on the long-term make up a bigger part of the business in JYSK. Increased visibility online and more focus on sales for the business community in the stores are part of the formula for success.
