ULF receives its own space in JYSK

In this series, you will get a glimpse into the high-quality work that lies behind the becoming of JYSK products, starting as a colour sample, and evolving into real products. This is the final article in a series of four.

Almost two years had passed since the new JYSK trend “BELONGING” was introduced. Now, the Space Management team was ready to make the final decisions on how to present the vase ULF in all JYSK stores.

The Space Management department starts working with the new products four months before they arrive in all JYSK stores.

In the department, they make sure that all products get their own space in the stores and are presented in the best way possible whether on shelves or displays.

In that way, Space Management also ensures that the JYSK concept is followed.

“It is important that our customers have the same experience no matter in which country they visit a JYSK store. We ensure that there is a visual connection in the stores and that the connection is the same throughout all stores whether it is in Finland, Croatia, or Spain,” says Anders Fløe Therchilsen, who is Manager in Space Management.

Hands on space management

When the Space Management team places products such as duvets, pillows, and sheets on shelves, they know the size of each product beforehand. Therefore, they can do the spacing from their computers.

The story is a bit different with products that are part of a collection, which are to be exposed on displays, or with products that differ in size each time a new assortment is presented in JYSK. In these cases, Space Management do their spacing in the basement at the JYSK head office.

“With products such as Homeware, they go through our hands to ensure that they all have the space they need. In that way, we make sure that the stores exploit their capacity to the fullest, so the store employees can work as effectively as possible. Effectivity is our goal when we space for the stores,” Team Leader in Space Management, Katrine Veggerby says.

Sorted by categories and themes

All products are sorted in different ways depending on where each product is to be exposed in the stores.

Usually, products are sorted on shelves with reference to categories such as lamps, picture frames and so on. However, with ULF it is a bit different since the vase is part of a new Nordic Homeware collection, where the products are sorted on displays.

"We need to place all products in a way where they complement each other. In this way, the combination of products makes each individual product more appealing to our customers as they can see for example ULF as part of a larger, coherent home decoration,” Katrine says.