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Humorous videos brand JYSK’s sleeping products

Date: 02/01/2024

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: Product Assortment

Setting 1
The videos were filmed with actors and actresses.

During January 2024, JYSK will fire up social media with a new and relatable sleeping campaign.

Do you have trouble sleeping because of loud parties in your neighbourhood? Do you wake up several times at night because of your children? Or does your sleep get affected by your partner’s snoring?

Well, JYSK can’t help you with those issues, but JYSK can help you to the most optimal conditions with the right mattress, a good fit on duvet and pillow and maybe also a more suitable window dressing.

That is the message in a new sleeping campaign that will run on social media from 1-24 January in all JYSK countries.

“We have all experienced some of these scenarios, and thereby, we believe this campaign will be funny in a relatable way to brand JYSK as the perfect partner to create the most ideal sleeping conditions in your home,” says Content Specialist, Louise Rosenbux.

Setting 2Short videos

The campaign consists of five different videos of either six or ten seconds depending on media, where each of the videos cover a scenario where your sleep is interrupted. The videos will run on Facebook, YouTube, and Instagram.

“When we make global content, we are often challenged by the fact that we only have a few global products within the sleeping categories because that part of our assortment is tailored to the individual countries. That is why we want to appeal more to sleeping in general than to specific products with this campaign,” says Louise.

You can see four of the videos mixed together below.

 

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Iza extra !!!! :)
Anne Richtig tolles Video!

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