Skip to main content
Behind the scenes

Rasmus and Sandra went live with 1,600 viewers

Date: 11/04/2023

Author: Martin Fyn Aamand, Head of Communications & PR

Category: E-Business , Product Assortment , Technology

Rasmus and Sandra
The live shopping event was hosted by Rasmus Snæver and Sandra Rugi, who are, respectively, Deputy Store Manager in Skejby and Store Manager in Randers Nord, Denmark.

JYSK’s first ever live shopping event at Facebook, which was hosted by two colleagues in a store in Denmark, attracted 1,600 viewers and resulted in 8,000 comments in the span of 37 minutes. 

Live shopping in numbers

  • 2 excellent hosts
  • 3 cameras
  • 3 light boxes
  • 37 minutes of livestream
  • 1,600 viewers
  • 8,000 comments
  • 500 orders during the evening

The mattress studio in the JYSK store in Egå, Denmark, looked quite different than usual. Three large light boxes illuminated the mattress studio and made the LED lights in the rest of the store pale in comparison. 

In front of three cameras, Rasmus Snæver and Sandra Rugi were in place to host JYSK’s first ever live shopping event at Facebook, which took place on 30 March 2023. 

“I can’t wait to get started. I wish we would just go live right now,” Rasmus said a bit earlier in the evening, as he and co-host Sandra were having a slice of pizza and a soda before the event. 

Rasmus, Sandra and Torben
Retail Manager Torben Degn (right) took a selfie with Rasmus and Sandra right after the event.

"A lot of fun"

At exactly 19:30, the event was launched to 1,600 viewers, filled with great offers and competitions. The night’s focus was on duvets, pillows and bed linen, and the event resulted in more than 8,000 comments and questions as well as more than 500 orders.

After 37 minutes, the event was over. 

“I’m just so happy right now,” Rasmus said right after the livestream had ended. Colleagues from the store and the Head Office rushed up to offer high fives to the two hosts. 

“That was really a lot of fun,” Sandra also said. 

Latest news

Aleš Kisý

My sixth Paralympics

27/03/2024 - With 5 months remaining until the start of the Paralympic Games in Paris, Aleš Kisý, a Czech Paralympic medalist, is preparing for his sixth Paralympics.

Marlene and Marco ready for the DMT program.

JYSK Italy invests in employee development

19/03/2024 - On 26 February, JYSK Italy launched the first District Manager Trainee (DMT) programme at the Head Office in Milan.

FSC Week 2024

JYSK chooses responsible forestry

18/03/2024 - JYSK is once again participating in the celebration of forests during FSC® Week 2024.

Christian inizitiva molto interessante :)
Matias Love the video, keep up the great content! :)

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office