When DÄNISCHES BETTENLAGER became JYSK in Germany

30/09/2021 - Probably the largest company transformation in German retail was completed on 27 September 2021. That was the day DÄNISCHES BETTENLAGER changed name to JYSK.

Congratulations from JYSK colleagues

27/09/2021 - 27 September is the official day for the rebranding of DÄNISCHES BETTENLAGER in Germany to JYSK.

Competition is over – but sales attitude continues

22/09/2021 - As August ended, the Sales Attitude Competition was over. However, this does not mean that sales attitude is also in the past. Now the focus should be continued.

JYSK presented a new socially responsible project - JYSK Bedtime Story

17/09/2021 - The project "JYSK Bedtime Story" raises the quality of stay in resorts for children and youth

JYSK reaches 50 stores in Croatia

16/09/2021 - Only 12 years after entering the Croatian market, JYSK opened its 50th store in Croatia.

JYSK sets new turnover record despite corona challenges

14/09/2021 - With a turnover of 32.6 billion DKK, JYSK has once again set a new record in the financial year 2020/21 despite closed stores and restrictions.

Update from our CEO: New turnover record and new role

14/09/2021 - "I am happy to say that despite the challenges we faced in the latest financial year, JYSK managed one again to set a new turnover record."

The story of JYSK’s name – a 42-year journey

10/09/2021 - This month DÄNISCHES BETTENLAGER is rebranded as JYSK in Germany, which means that all JYSK stores will share the same name. But did you know that JYSK was not initially called JYSK?

250 JYSK stores in Poland

08/09/2021 - JYSK has reached the milestone opening of the 250th store on the Polish market. The big celebration took place on 25 August 2021 in Bialystok in the eastern part of the country. Next target for JYSK Poland is 500 stores.