JYSK was a partner at FSC Design Award, which was held on 20-21 November in Copenhagen. Rikke Blæsild, Range & Design Manager in JYSK, participated and was impressed with the many designs.
In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brings his/her own shopping bag, gets a 15% discount for everything that is in it.
We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.