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Video greeting from Morocco: "We are ready!"

Date:

Author: Mikkel Barkler, Communications Consultant

Category: Expansion

After months of preparations, JYSK Morocco is now ready. On 10 April, the first two stores will open in Casablanca.

Watch the video to get an insight into the final days leading up to the openings, as four colleagues record how they get the last preparations in place. 


"Over the past few days, we have been testing everything from checkout systems in the stores to online orders in collaboration with our dark store. The team spirit is fantastic – we are excited, but above all, we are truly ready to welcome our first customers," says Country Director Igor Raić.

The first two stores will open in Viva Park and Aeria Mall, located at opposite ends of Casablanca.

"I would like to extend a huge thank you to my team and all the colleagues who have supported us across borders. We have received tremendous backing, which makes us even prouder to be part of JYSK," says Igor.

Facts

  • JYSK is launching with two physical stores and an online shop in Morocco
  • A local head office has been established in Casablanca
  • The first two stores will open in the Casablanca area
  • JYSK is also introducing a Dark Store (a smaller warehouse) from which the full online assortment can be ordered

 

 

 

 

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