The rebranding of JYSK Austria is a huge success. Sales has so far increased by 50 percent, the new products have been well received by customers, and JYSK´s brand knowledge has increased significantly in just one month.
Since September, mobiles have been introduced in JYSK and DÄNISCHES BETTENLAGER stores in the former DBL Region. While working with the mobile is well known in most countries, for many colleagues in DBL Region this is a change bringing some challenges and a lot of opportunities.
On 15 October 2020, the world’s biggest 3.0 JYSK store opened in Riga, Latvia, with 2,700 square metres of sales area. The extraordinary store was realised after a great team effort from departments in both JYSK and JYSK Franchise.
On 1 November 2020, Store Manager Thomas Hinze celebrates his 30th anniversary in JYSK. For more than 20 years, he has been Store Manager in Sønderborg, Denmark, while he has also travelled the world opening new JYSK stores. Overall, he has helped open the first JYSK store in 13 countries.