JYSK prepares for Black Friday all over Europe
With Black Friday already underway in Europe, we have looked at how some of the JYSK countries have prepared for the busy period.
Black Friday requires a tremendous effort from everyone in the organisation to deliver all the great offers to JYSK’s customers. Here is a peek into how a customer service centre, a store, and a distribution centre are dealing with the increased number of orders.
Customer service centre - Greece:
In the customer service centre in Athens, Greece, they expect this year to be a busier Black Friday period than usual.
“This year, we are expecting upwards of a 40% increase in online orders,” says Customer Service Manager in Greece, Stefanos Migas. “Preparation is key, so there are two pillars to how we prepare for Black Friday: Meetings with our carriers and the preparation within the team. We meet with our carriers to be aligned with what both sides are expecting from the day and week in terms of volume.”
“Within our team the preparations also start in advance, as we must figure out how to cover the extra hours of work. We are also hoping to bring in some extra people from retail and our B2B department to help,” Stefanos says.
Store - Sweden:
Louise Åhman, Store Manager in JYSK Ingelsta in Sweden, and her team are in full swing with the preparations for Black Friday.
"This year we are investing efforts in a business-to-business event, so we are in full swing with personally inviting local entrepreneurs in the area by talking to them, when they visit the store but also by calling them", she says.
As previous years, the store team has clear goals for Black Friday sales and a sharp plan to achieve the targets.
"We talk about Black Friday several weeks before it starts. All employees in the store are really excited and have set their goals. We are confident of being able to perform at our best during Black Friday week," says Louise.
Distribution Centre – Bulgaria:
At the JYSK distribution centre in Bozhurishte, Bulgaria, employees have dealt with this year’s demand through a thoroughly coordinated effort.
“Experience from previous years taught us the importance of preparing goods in advance to handle the demand. Additionally, we successfully implemented handheld scanners for employees to streamline their tasks and make the workday smoother. Employing unconventional methods has helped us step out of our comfort zone and adapt processes to meet the required order volumes,” says Valeri Ninov, Department Manager Online in Bulgaria.
