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In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brings his/her own shopping bag, gets a 15% discount for everything that is in it.
We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.
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With more than 23.000 colleagues across many different countries, no two workdays are the same in JYSK. We asked four JYSK colleagues to share photos from their workday on GOJYSK.com.
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As part of the new strategy, Business-to-Business (B2B) needs to be more included and on the long-term make up a bigger part of the business in JYSK. Increased visibility online and more focus on sales for the business community in the stores are part of the formula for success.