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Making it easy for customers to discard their old mattresses for recycling, and getting a discount on their new purchase, has proven a sales success in Ukraine.
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Since Sleep Academy was launched in 2018, several countries have joined, and before the end of the year, employees from all countries in the Nordic Region will have participated in the training.
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Despite a number of special challenges, JYSK found the recipe for success and ended up with an increase in earnings of 15 percent in the financial year 2019/20.
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The rebranding of JYSK Austria is a huge success. Sales has so far increased by 50 percent, the new products have been well received by customers, and JYSK´s brand knowledge has increased significantly in just one month.
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In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brings his/her own shopping bag, gets a 15% discount for everything that is in it.
We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.
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As part of the new strategy, Business-to-Business (B2B) needs to be more included and on the long-term make up a bigger part of the business in JYSK. Increased visibility online and more focus on sales for the business community in the stores are part of the formula for success.
