Skip to main content
Norway mountain

3000 Store Managers campaign boosts interest in JYSK

Date: 23/06/2021

Author: Martin Fyn Aamand, Communications & PR Manager, JYSK

Category: Careers & HR

Water bottle mountainResults from the employer branding campaign show impressive external reach and strong internal engagement.

A snow-clad mountain reaching towards the sky. A dance lesson in an old factory with graffiti on the wall. A trying trek through a muddy forest on a sunny day.

What do these three scenes have in common? They were all posted on JYSK employees’ social media profiles with one recurring element: the reusable JYSK water bottle with the words “Bring Dedication” and “Meet Possibilities” on the side, which was a gift to all Store Managers.

In May, JYSK launched the largest ever employer branding campaign, which celebrated our current 3,000+ Store Managers and aimed to improve JYSK’s brand as an employer. As part of the campaign, each Store Manager received the photogenic water bottle, which has since travelled wide and far in social media posts.

70 percent of target group

On 13 June, the campaign wrapped up after a busy month across Europe. GOJYSK.com asked Kateryna Babenko, HR Director, to evaluate the historic efforts.

“Overall, I would say it has been a very successful campaign, both internally and externally. On social media, we have reached more than 45 million people out of our defined target group of 65 million people. That means we have showcased JYSK to almost 70 percent of the people we wanted to reach. That is really fantastic,” says Kateryna.

The impressive numbers have also resulted in a significant increase in traffic to JYSK’s jobsites. The amount of visitors jumped 50 percent during the campaign, with some countries reaching 100, 200 and even 300 percent increases. The number of applications per job has also spiked during the campaign.

Watch a video from Norway below:

Proud to be a part of JYSK

Perhaps equally important, the campaign has engaged many employees in promoting JYSK as a good and fun place to work.

Results from the campaign

  • 45 million people reached on social media.
  • 50 percent average increase in traffic to jobsites.
  • More than 1 in 4 who visited the landing page took the quiz.
  • Strong internal engagement from JYSK employees.

“Whether it is the extremely popular geocaching challenge in the Czech Republic or the online fitness training sessions in Bulgaria, we have seen so much engagement from our colleagues during this campaign. I am extremely proud of the engagement – it is far above what I expected. We of course hope that will have a positive effect on the long term to show that our employees are really happy and proud to work at JYSK,” says Kateryna.

Now the next challenge for everyone at JYSK will be to convert the boost in interest to even more employer branding and to finding the 2,000 future Store Managers and other colleagues to secure JYSK’s continued success.

See some of the many posts in the gallery below:

Click to see more photos.

Latest news

Sophia

Sophia from Uldum in pursuit of her Olympic dream

23/07/2021 - Horseback riding, JYSK and sleep fill most hours of a normal day for 27-year-old Sophia Stegmann. She hopes to participate at the Olympic Games in Paris in 2024 with her horse Calistro.

Ireland status

From 10 to 20 stores: JYSK Ireland is getting ready for next step

21/07/2021 - Despite the pandemic, JYSK Ireland has managed to attract a lot of customers with great sales numbers both online and in stores as a result. In the financial year 2021-22, JYSK Ireland wants to double the number of stores from 10 to 20.

Liverpool

Sales Attitude is glowing in stores

15/07/2021 - The first month of the Sales Attitude Competition is over, and the second round is now running. In the United Kingdom, the winner of the 1st round is eager for more.

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office