District Managers get closer to stores

Going forward, District Managers will have more flexibility and time to coach Store Managers and develop their stores with an updated role.

At the Retail Seminar on 3-4 September, JYSK launched the new strategy, Customers’ first Choice, across the retail organisation. This strategy introduces a more localised approach, enabling JYSK to better accommodate the diverse needs of our customers across different markets.

A similar localised approach is now being applied to the role of District Managers, who going forward will be given more flexibility to manage the operations within their individual districts.

“Our District Managers know their districts best. By giving them the freedom to act according to the opportunities and challenges they see in their stores, we believe we can deliver even stronger results,” says Michael Olesen, Retail Operational Director at JYSK, who announced the new District Manager role at the Retail Seminar.

An individualised approach

For District Managers the updated role means, they will have fewer preset store visits they need to perform, as well as fewer tasks decided centrally in JYSK.

Instead, they will have more time to coach and support their Store Managers and teams on their own accord in ways that will suit each store’s unique circumstances.

“The individualised approach allows our District Managers to work more closely with their stores and Store Managers and help their teams become even better than they already are,” Michael adds.

Positive reactions from District Managers

At the recent Retail Seminar, the updated role was met with enthusiasm.

“Each store operates under different conditions – Whether it’s location, customer base, team composition, or local competition. A more individualised approach ensures that support and coaching are tailored to each store’s specific needs. This not only helps stores reach their full potential but also motivates teams by showing that their unique situations are understood and valued,” says Piotr Wieczorek, District Manager in JYSK Poland.

Piotr has been working in the new role since April, as part of a successful trial project in Poland, Romania, Denmark, and Germany.

“The new role has brought more clarity to my daily responsibilities and helped me set sharper priorities. I now spend less time on routine tasks and more time supporting Store Managers and focusing on store performance,” he says.

The updated District Manager role will be rolled out across the retail organisation over the coming months