Strategy

Kurz vor der Eröffnung

Store tour after Rebranding in Germany

01/10/2021 - Week 1 of the rebranding from DÄNISCHES BETTENLAGER to JYSK: Country Manager Christian Schirmer went on a road tour across Germany.

JYSK

When DÄNISCHES BETTENLAGER became JYSK in Germany

30/09/2021 - Probably the largest company transformation in German retail was completed on 27 September 2021. That was the day DÄNISCHES BETTENLAGER changed name to JYSK.

Rebranding Germany

Congratulations from JYSK colleagues

27/09/2021 - 27 September is the official day for the rebranding of DÄNISCHES BETTENLAGER in Germany to JYSK.

JYSK store front

JYSK sets new turnover record despite corona challenges

14/09/2021 - With a turnover of 32.6 billion DKK, JYSK has once again set a new record in the financial year 2020/21 despite closed stores and restrictions.

Jan Bøgh

Update from our CEO: New turnover record and new role

14/09/2021 - "I am happy to say that despite the challenges we faced in the latest financial year, JYSK managed one again to set a new turnover record."

wooden name tags

Name tags and clothes become more responsible

03/09/2021 - Soon, the first store employees will receive OEKO-TEX®-certified clothes and name tags made from wood.

First JYSK sign in DBL

DÄNISCHES BETTENLAGER turns JYSK: First JYSK sign in Germany

13/08/2021 - This autumn DÄNISCHES BETTENLAGER changes name to JYSK in Germany. The project is now going into the final phase with change of logos in around 970 stores, the distribution centres and in the Regional Head Office in Handewitt.

JYSK Strategy Kickoff 2021

CEO at strategy kickoff: “Store Managers are more important than top management team”

18/05/2021 - At the annual strategy kickoff, President & CEO of JYSK, Jan Bøgh, set the direction for the next financial year and highlighted the importance of Store Managers.

FSC Week 2021

Common focus on sustainable wood

22/03/2021 - In week 12, FSC® brings together companies and organisations across interests and industries for a common focus on the environment and climate. JYSK takes part.