JYSK leads the way with new training methods

JYSK store employees are very satisfied with the new mobile trainings, and a number of other companies are seeking inspiration from how this is done in JYSK.

In May 2018, JYSK launched the first of a number of new M-learnings to make learning more interesting and realistic, as these are based on cases and input from stores.

Furthermore, the system gives immediate and very concrete feedback seen from a customer perspective.

“Basically we have changed our focus, so the store employee receives feedback while completing the training. This is because the goal is not only to test if the employee has understood all of the text, but to ensure that they understand the cases from a customer perspective, so the trainings will actually result in better customer service and higher employee satisfaction,” explains Ivana Dragić Topić, Training Manager in JYSK Nordic.

And the trainings have been very well received by store employees.

A recent survey with participation from store employees in all JYSK Nordic countries shows that more than 40 percent of the employees give the new learning materials 10 on a 1-10 scale, and 81 percent give the new learnings a score of 8 or more.

Big improvement

When asked the same question about the former learning tools, 40 percent rated them above 8, and only 7,1 percent gave a 10, which clearly indicates that the new trainings have been a significant improvement for JYSK employees.

“The numbers are really positive. Especially because the reason for scoring the new learnings so high is the fact that store employees feel that the new trainings are much closer to everyday work in the stores, and that the feedback given is much easier to understand because they can interact with real world scenarios,” says Ivana.

International attention

And the great results have not only been noted internally in JYSK.

JYSK is nominated for The Digital Learning Transformation Award, and on 13 and 14 February, Ivana will be speaking at a conference in London, where 9,000 HR employees from around the world are gathered to learn from the best.

In April, Ivana will speak at a similar conference in Warsaw, and this confirms her impression that other companies are really looking towards JYSK to get inspiration.

“The way we have changed trainings in JYSK is really something, which my colleagues in other companies are talking about. Not necessarily the technical platform, but the unique process where we ask our stores for training cases, and how the use of a virtual mentor to provide feedback makes it much easier for our store employees to learn,” says Ivana.