Store Managers are happy with store concept 3.0

In the fall of 2017, the first three JYSK stores opened with a new store concept, which has been rethought and updated – called 3.0.

Here you can read about what the three Store Managers think about the redesign and which reactions they have received from customers. 

The three JYSK stores are located in Gothenburg in Sweden, Gdansk in Poland and Holbæk in Denmark.

From April to June 2018, an additional 16 stores will open with the new store concept in Denmark, Sweden, Norway, Finland, the Netherlands and Belgium.

Alma Hoxhaj, Store Manager in Gothenburg, Backaplan. 

What do you think about the new store concept in your store?

“The new concept 3.0 in our store is very much appreciated and we value it highly. We are so proud of our workplace and our nice working environment.”

What is the big difference, according to you, if you compare with the previous store concept?

 “The biggest difference is that there is light and transparency in the store. It is modern, fresh and innovative for JYSK.”

What kind of feedback have you received from customers?

“Every customer who enters is surprised that this is a JYSK store. They are amazed by how fresh and inviting the store is, with a very nice and modern design. And they can easily find the products and get a better overview of the entire store.”

Has it changed anything for your work in the store?

“The biggest change is that there is more focus on keeping the store in order and spending more time on inspiration areas. Additionally, more frequent stocking is necessary because the shelf capacity is smaller.

Tomasz Rzyski, Store Manager in Gdansk, Morena. 

What do you think about the new store concept in your store?

“The new concept has a new and very modern design that goes very well with new trends. The look of the store definitely makes shopping easier and more pleasant for our customers.”

What is the big difference, according to you, if you compare with the previous store concept?

“The biggest difference is the lightning. For example, the spot lightning on the mattresses and in the furniture area. Also the very light flooring, similar to wood, makes a big difference. But overall I think the look of the store is very inspiring.”

Which part of the new store concept do you like best?

“What I like the most is the homeware area and mattress studio. The spot lightning makes our decorative articles more special, and the mattress studio gives you an experience just like if you were in your own bedroom.”

What kind of feedback have you received from customers?

“They are still a little surprised when the see this new look of the store, but in a positive way, of course. Once we even had a situation, where one of our customers came in and asked where JYSK was, because she couldn’t recognise it. But she was very happy when she realised that she had come to the right place. Our customers really appreciate the new design of the store, and they notice that there is more space because of a better exposure of our products. They just feel good in our store.”

Has it changed anything for your work in the store?

“Now we pay more attention to the visual part of our store. The new design requires us to keep our new, higher standard. It is also inspiring for our staff. The new concept shows our products in a different way and that makes our job more pleasant.”

Shengyl Kaplanoska, Store Manager in Holbæk, Denmark. 

What do you think about the new store concept in your store?

“I really like the new concept. It gives a much better overview of the store. The store has become much nicer and more tempting and welcoming. I think the store design is simple, nice and modern.”

What is the big difference, according to you, if you compare with the previous store concept?

“I definitely think it is the look of the store. We have gotten some predefined room sets, which are decorated like in a real home with sofa, coffee table and TV table for example. That makes it easier for us to sell the experience of our furniture to our customers.”

What kind of feedback have you received from the customers?

“A lot of positive reactions. They love it and come back to visit the store several times a day. They can easily navigate around in the store and they go through it several times to get great ideas for their home.

I think the reaction from the customers on the new concept is one of the coolest things we have experienced in the store. Their face expression and body language says it all. They come into the store and say, “Wow” - and they do not think they have entered a JYSK store. Several customers have also asked if we have new furniture in our assortment.”   

Has it changed anything for your work in the store?

“I think the new concept works very well. It is much easier to maintain the products and the furniture. You always want to fill up the store with products and are not afraid to order a lot of products to the store, because they are sold fast.

At the same time me and my colleagues work a lot more on the floor in the store and meet the customers more, because of the rebuilding of our store which has given us a much better overview. I do not think we do anything differently than before. The only thing that is different is that the shelf capacity has become smaller and that means we have to always be aware that there are products on them.”