Lars-Kristian celebrates 40 years at JYSK

On 1 July 2025, Retail Manager Lars-Kristian Koudal marks a big milestone with his 40th anniversary at JYSK. As the longest-serving employee in JYSK Germany, his career is a shining example of dedication and a deep-rooted passion for retail. 

Originally from Denmark, Lars-Kristian Koudal’s JYSK journey began in Viborg in 1985, and he still remembers his first day. 

While he was in school, he joined the local store as a temporary worker. It quickly became clear he had found more than just a job. After school, he started an apprenticeship as a retail salesperson, and his talent and drive led to a promotion to Deputy Store Manager in Herning, Denmark, in 1988.

A large step into a large market 

When JYSK expanded into Germany – then operating under the name DÄNISCHES BETTENLAGER – Lars-Kristian seized the opportunity to help set up new stores in the country. Moving to Germany in 1989, he worked hands-on with everything from laying carpet to furniture assembly and sales on opening days. His commitment did not go unnoticed. 

As JYSK’s presence in Germany grew, so did Lars-Kristian’s career. He became District Manager, then Area Manager, managing operations across a wide region. In 1992, while supporting yet another store opening, he met his future wife and decided to make Germany his permanent home.

“Moving to another country is a big decision,” he reflects. “But being open to new experiences is how you grow, both personally and professionally.” 

In 2020, he stepped into the role as Retail Manager in Germany, continuing to grow with JYSK in a big country with lots of potential.  

“What I value most about JYSK is the culture. You can contribute, get feedback, and grow, if you want to. That’s powerful,” says Lars-Kristian. 

A family rooted in JYSK 

Lars-Kristian comes from a family closely linked to JYSK. His mother, Inge, sister of JYSK founder Lars Larsen, worked at JYSK until she was 75. Yet, far from receiving special treatment, Lars-Kristian says the bar was often set higher, even by his own standards. 

“The expectations were bigger. Not because of who I was related to, but because I didn’t want to let anyone down,” Lars-Kristian says with a smile. 

The JYSK family tradition continues into the next generation. His daughter Lisa Kovdal has followed in his footsteps and now works as a District Manager in JYSK Germany, carrying forward the family’s connection to the company. 

Colleagues across the organisation speak of Lars-Kristian with great respect and appreciation. Known for his openness, professionalism, and unwavering support, he’s inspired countless colleagues, whether training new managers, leading meetings, or joining a morning jog.
 

“Lars-Kristian embodies JYSK, is extremely ambitious, and also incredibly supportive and fair. I'm happy to call him an advisor and a friend, and I have the utmost respect for his life's work for JYSK,” says Marc Lammerschmidt, Head of Retail in JYSK Germany. 

Another colleague, Henning Müller, Retail Manager at JYSK Germany, also offers praise for Lars-Kristian. 

“He is a deeply loyal, honest, and highly professional leader who lives our values like no other. He has his heart in the right place, always has a listening ear, and cheers everyone up with his open manner,” says Henning.