A man focused on packaging
Date: 12/09/2017
Author: Laura Roesgaard, Sustainability Communications Consultant , JYSK
Category: Careers & HR , People
Packaging, that is just cardboard wrapped around our products. Or is it? Not if you ask JYSK’s new Packaging Development Specialist, Lars Høgh.
The purpose of packaging is of course to keep the products from breaking, but it should also be visually appealing.
What does your colleague do?
At JYSK, we have many different job functions – some are more visible that others and several you may have never heard of. However, one thing is certain, no matter what job function we have, we all play a role in JYSK’s great success. In this series of articles you will have the opportunity to learn more about your colleague’s job.
”When the customer receives a product, it is the packaging that gives the customer the first impression of the product – the first impression of the quality” says Lars Høgh, Packaging Development Specialist.
Lars is still new at JYSK and the same applies for his job description, as it is a newly established position. Lars’ task is to optimize the packaging at JYSK. He is therefore in the process of developing a new standard with the purpose of creating a clear set of guidelines for how we want our packaging to be.
”Improved packaging will help prevent damages to our products and further give a better first impression. Our employees should feel proud when they pick up a product from our storages and deliver it to the customer,” he says.
Testing the durability
Developing a new standard requires an overview. Therefore, Lars has during the first months in his new job spend quite some time in front of the computer – a screen filled with data about previous mistakes, claims and quality reports on our products.
“This data gives me an overview of where there might be a need for improving the packaging,” he explains.
Lars has further been out testing the durability of the packaging in real life. Among other things, he participated in assembly days at the distribution centre in Radomsko where he tested if the packaging could last the handling at the storages, in stores and with the customer.
“The packaging should be able to last all the way from the supplier to the customers’ home. And it should be satisfactory – there should not be any bumps on the corners because that would lower the quality impression. If the packaging is damaged when moved a little back and forth, the durability is simply not good enough,” says Lars.
Wide experience from earlier
Even though the job at JYSK is new, Lars has a lot of previous experience. In his previous job, he has worked with development of packaging and later on he has been responsible for the purchase of packaging.
“The fact that I have worked with purchasing, gives me a good understanding of the costs part, however, it is the technical features of the packaging that I find the most interesting, and so I look forward to focus more on that part again in the job at JYSK,” says Lars.
As a Packaging Developer in a big Swedish retail company with four letters i challange you to stop with EPS in your packaging :-)
Speed up :-)
Thank you for your comment, and thank you for keeping up to date on JYSK.
We are continuously working to improve our packaging, and as of 1 January 2022, none of our new packaging contains EPS, so your challenge has already been accepted.
Have a great day!