JYSK Favourites lets customers have their say

JYSK sets the spotlight on customer reviews of our products in a major new campaign to be rolled out across 18 countries

Since week 38 (mid September) the customers’ product reviews have been the pivot for a new, international campaign that has been given the name JYSK Favourites. The campaign will run in all JYSK Nordic countries except China. 

The central message of the campaign is that more than 100,000 customers have given JYSK 4.5 out of 5 stars, where five is the best, when they have reviewed our products online. A result that we should be very proud of, according to Michael Gade, Marketing Director in JYSK. 

“To achieve as high an average as 4.5 out of 5 stars takes a great many positive reviews. And we’ve got that, so we would like to make an effort to get the positive message out to all our current as well as potential customers,” says Michael.

STARTING SHOT ON GLOBAL PRODUCT RANGE 

One of the things that is new about JYSK Favourites is that the campaign promotes a global product range that is available in all JYSK Nordic countries except China, as Peter Andsager, Executive Vice President Purchasing at JYSK explains. 

“JYSK Favourites is the starting shot to us rolling out our Scandinavian design to even more countries. Although the campaign finishes at the end of the year, the work with globalising our product range has only just begun,” says Peter. 

A long list of products is now arriving at the Radomsko distribution centre in Poland instead of in Uldum in Denmark. This means for example that customers in Central Europe can now purchase products that were previously only available in Northern Europe. This applies too even if they are not on show in all stores, as the products can simply be ordered online and delivered to the store or to a private address.

BOTH SCANDINAVIAN  AND GLOBAL DESIGN 

JYSK has also become more international on the design front as well. When more products have to be able to be sold in more countries, both Scandinavian and global design must be considered even before they are bought in. And Katrine Kruuse, Range And Design Manager at JYSK, has had a lot to do with this. 

“We have really started using selected trends in interior design when we choose 
new products. This gives cohesion between the products and makes it easier for the customers to add them to their own homes. And then we have a clear advantage in that our roots, because they are Scandinavian, are really ‘in’ pretty much all over the world. So when we give it a global twist, we have the recipe for success,” says Katrine.

In connection with JYSK Favourites, the product range has been refreshed with a long list of new products that combine precisely this Scandinavian look with global design. This is especially evident in general furniture, decorations and textiles.

“I look forward to seeing how the customers respond to the many new products we will be presenting in JYSK Favourites. It is a completely new way of seeing our products presented, and I have great expectations about the result,” says Katrine.