JYSK kicks off new sustainability strategy
Date:
Author: Anders Græsbøll Buch, Communications Consultant, JYSK
Category: Strategy , Sustainability
Today, JYSK launches the sustainability strategy “A Great Offer for Generations”. The internationally acclaimed Science Based Targets initiative has approved JYSK’s greenhouse gas emissions reduction targets.
JYSK has now received approval of our climate reduction targets by Science Based Targets initiative (SBTi).
“Sustainability is a fundamental part of our commitment to our customers, our employees and the planet - it is a big task, but a necessary one. We are committed to doing our part to reduce our impact on the climate and we want to help our suppliers do the same. Sustainability should be an accessible and affordable choice for our customers when shopping great offers at JYSK,” says President and CEO of JYSK, Rami Jensen.
A Great Offer for Generations
To support the work to reach the targets and continue the great work with sustainability, JYSK has launched a new sustainability strategy called “A Great Offer for Generations”. The strategy focuses on 5 main areas where JYSK sees greatest impacts, risks and opportunities.
The five areas are:
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Climate action
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Responsible value chain
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Trusted quality products
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Attractive and inclusive workplace
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Data transparency
These five areas will be elaborated with stories here at GOJYSK.com throughout the current financial year.
JYSK’s climate targets from a 2022 baseline year
JYSK has set a near term goal for scope 1 and 2, which covers our own emissions and scope 3, which covers our indirect emissions within the value chain.
JYSK’s climate targets from a 2022 baseline year:
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JYSK commits to reduce absolute scope 1 and 2 GHG emissions 50.4% by FY2032 from a FY2022 base year.*
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JYSK commits that 72.5% of its suppliers by emissions covering purchased goods and services will have science-based targets by FY2028.
JYSK’s total emissions divided into scopes 1, 2, and 3:
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1.85% Scope 1 and 2
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98.15% Scope 3
*The target boundary includes land-related emissions and removals from bioenergy feedstocks.
Building on a strong foundation
The new JYSK sustainability strategy, "A Great Offer for Generations", and the Science Based Targets initiative-approved greenhouse gas emissions reduction targets build on a strong foundation of responsible business actions in JYSK throughout many years:
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JYSK has been a member of Forest Stewardship Council® in Denmark (FSC® N001715) for almost two decades. From 1 January 2025, all wood, cardboard, and paper-based products and packaging purchased by JYSK will be FSC-certified.
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JYSK continuously works to reduce the amount of plastic in products and packaging. Examples of this are the updated SMARTSTORE boxes made entirely from 100% recycled plastic. Furthermore, JYSK has removed plastic packaging on bedlinens and sheets, curtains, and the top plastic on pallets.
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JYSK is a member of Better Cotton, which is the world’s largest initiative for more sustainable cotton production. From 1 January 2025, JYSK is committed to ensuring that all new cotton for textile products is sourced as more sustainable cotton. This includes Better Cotton, recycled cotton and organic cotton.
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The vast majority of textile products along with the main part of duvets and pillows in JYSK are certified according to STANDARD 100 by OEKO-TEX. OEKO-TEX is one of the world’s leading health label schemes for textiles. This standard is an assurance for JYSK and customers that products do not contain harmful levels of substances that may be problematic to health and the environment.
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JYSK is also certified according to Global Recycled Standard (GRS), which works to minimise waste and increase the use of recycled materials in products.
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As a part of JYSK’s commitment to respect the fundamental rights of workers in its supply chain, JYSK became members of amfori in 2006 as one of the first companies in Denmark. amfori is a global business association that promotes sustainable trade by assisting businesses in improving their social and environmental performance within their supply chains. Today, we collaborate with amfori on both social and environmental agendas, specifically through the amfori Business Social Compliance Initiative (BSCI) for suppliers of products in all high risk countries and the amfori Business Environmental Monitoring Initiative (BEPI) across all product suppliers. JYSK requires its suppliers to live up to these commitments.
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JYSK believes that diversity, equity and inclusion is a strength for its business. JYSK already has an equal division of men and women in leadership positions across its business and in the latest Employee Satisfaction Survey, employees scored JYSK 82 out of 100 points on the question “can you be yourself at work.”
