One concept fits more than 3,000 stores

The ideal JYSK store size is 950 m2. However, this is not always possible. In that case, JYSK has found equally successful alternatives within Store Concept 3.0. These alternatives are now present in more than 300 JYSK stores.

In 2021, JYSK started testing an adjusted design of the Store Concept 3.0 and found great success. Now, there are more than 250 JYSK stores with a Compact design and almost 100 stores with an XL design.

With the adjusted designs for the Store Concept 3.0, it is possible to compress or expand the original concept to fit any store size. The variation lies in the height of fixtures and amount of furniture on display.

“Our Store Concept 3.0 is very flexible. Even though the optimal size for a SC 3.0 store is 950 m2, it can be stretched in different directions. We have tested the concept in both a smaller and larger scale than the original, and the concept is successful in all sizes,” Michael Lauritzen says, who is Store Concept Designer in JYSK.

Improved motivation and sales

In Holzwickede, Germany, a small JYSK store with 773 m2 was reopened as a 3.0 Compact store in January, and the renovation brought many improvements with it.

“The switch to 3.0 is incredibly impressive. The team’s motivation has increased again because the ambience is completely different with higher quality and a modern expression. We also noticed that the customers are satisfied. Now, they get more inspiration, which ultimately increases our sales. The development of 3.0 Compact truly gave us the chance to bring out the best of our store,” says Patrick Neff, who is Store Manager in Holzwickede.

Staying close to our customers with Compact

In some JYSK countries, many stores are too small to fit the original Store Concept 3.0. Therefore, the alternative to the adjusted concept would be to move the store to a larger facility and move away from customers.

“If we have the best location in a city but the building is just too small for our Store Concept 3.0, then we need to make a compromise to stay close to our customers. The customers will still get the full 3.0 experience when they visit these stores, so it is relatively few compromises we need to make in return of a great reward,” Michael explains.

This was also the case with the store in Holzwickede, and Patrick agrees with the decision to stay in the same building.

“We have central location, which is a huge advantage. Another location would not be profitable and since Holzwickede is a small town, the possibilities to find another location is rather limited. I believe that staying here was the perfect choice. With the reopening, we could start the new year in a new store with our customers,” Patrick says.