Skip to main content

JYSK welcomes Rami Jensen as new President & CEO

Date:

Author: ,

Category: Careers & HR , History , People

1 September 2023 marks a significant change for the global retail company JYSK. As only the third person in JYSK’s 44-year history, Rami Jensen becomes President and CEO of JYSK after Jan Bøgh.

Rami Jensen
"I am certain that if we stay true to the JYSK core values, we will be able to continue to grow and develop the company," says Rami Jensen, President and CEO of JYSK.

Rami Jensen officially joined JYSK a year ago as Deputy President and CEO and today, he takes over as President and CEO of JYSK with the overall responsibility for more than 3,300 stores in 48 countries and more than 30,000 employees.

During the last year, Rami Jensen worked closely with former President and CEO Jan Bøgh to ensure a smooth handover that did not interfere with day-to-day business momentum. Therefore, Rami Jensen’s Executive Management Team and changes in the organisation are already in place.

"I look very much forward to stepping fully into the role as President and CEO of JYSK. JYSK is a company that has continuously delivered record results and growth since the company was founded in 1979 by Lars Larsen and later with Jan Bøgh as President and CEO. It is quite the task to try to match it, but I am certain that if we stay true to the JYSK core values, we will be able to continue to grow and develop the company," says Rami Jensen, President and CEO of JYSK.

"We are very pleased to welcome Rami as President and CEO of JYSK. Rami has an impressive career journey at JYSK, and I am sure that he will continue to lead the company as a true tradesman," says Jacob Brunsborg, Chairman of Lars Larsen Group.

CAREER HIGHLIGHTS

  • 1994-1996: Apprentice, JYSK Esbjerg (Denmark)
  • 2000-2004: District Manager, JYSK (Copenhagen area)
  • 2005-2009: Country Director, JYSK Hungary, Slovenia and Croatia
  • 2013-2018: Executive Vice President, Business and Retail Development, JYSK
  • 2018-2022: CEO, ILVA
  • Sept. 2022-Aug. 2023: Deputy President and CEO, JYSK

A JYSK career path

Rami Jensen has spent most of his career at JYSK. He first joined JYSK at the age of 20 when he became an apprentice in the store in Esbjerg, Denmark, in 1994 and worked his way up through the company to eventually becoming part of the Executive Management Team as Executive Vice President of Business Development. In 2018, he temporarily left JYSK to become CEO of ILVA, the Lars Larsen Group-owned retail company, before returning to JYSK in 2022.

"JYSK has continuously offered me opportunities to develop personally and grow my career within the company. I am excited about what lies ahead and how we as a team at JYSK will create great results together for the company and our customers," says Rami Jensen.

Rami Jensen lives in Silkeborg with his family.

Latest news

JYSK Garden assortment 2026.

The living room is moving outside in this year’s garden assortment

- Decorating outdoor spaces as if they were an extension of the living room is becoming increasingly popular. This trend is reflected in JYSK’s garden assortment, where lounge sets, sofas, and large dining tables are highlighted in the outdoor environment.

JYSK Ukraine has expanded with 28 stores since February 2022

4 years of war and almost 30 new stores: JYSK Ukraine continues to move forward

- Despite missile attacks, damaged infrastructure, and disrupted supply chains, expansion has continued thanks to JYSK employees’ great efforts. When Russia invaded Ukraine in February 2022, JYSK had 85 stores in Ukraine. Four years later, the store network has grown to 113 including a web shop.

Elevkampagne 2026

Try on a (virtual) JYSK shirt with new Snapchat filter

- In January, Snapchat users in Denmark could see themselves wearing our blue JYSK shirt through the camera on their phone. As part of this year's apprentice campaign, Marketing and HR have developed a Snapchat filter that transforms you into a JYSK colleague.

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office