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Rebranding Austria

“Rebranding Austria” - a new milestone in JYSK

Date: 02/10/2020

Author: ,

Category: Expansion , Product Assortment , Strategy

In 50 countries around the world, our company is now called JYSK. Only in Germany are our stores still known as DÄNISCHES BETTENLAGER. From 1 October 2020, Austria also became JYSK.

In 50 countries around the world, our company is now called JYSK. Only in Germany are our stores still known as DÄNISCHES BETTENLAGER. From 1 October 2020, Austria also became JYSK. “DÄNISCHES BETTENLAGER Austria is part of a strong brand with a long success story and an excellent image for great offers. However, by renaming the stores in Austria to JYSK, we make it easier to use the concepts and materials that have made JYSK successful across the world. This will greatly benefit our customers and employees," says Jan Bøgh, CEO & President of JYSK. With the introduction of Store Concept 3.0, a new and inspiring ambience – that has already proven its value in many other JYSK countries – is also coming to Austria. The rebranding also goes hand in hand with the launch of the new website JYSK.at. Volker Ortlechner, Interim Country Manager for Austria, is excited about the new store concept. “The JYSK promise all over the world is ‘A great Scandinavian offer for everyone within sleeping and living’. The new name JYSK is part of our journey to become more Scandinavian, more beautiful and more attractive for our customers in Austria," he says. Press and PR events In order to make the rebranding known in the Austrian media and among Austrian customers, Jan Bøgh and Volker Ortlechner spent a whole day answering questions from selected Austrian media. For the Austrian lifestyle and interior media, bloggers and influencers, an international JYSK team set up a fantastic temporary JYSK apartment in the heart of Vienna, the capital of Austria. In the apartment, the JYSK colleagues were able to welcome more than 20 media guests, who were presented with the rebranding and the new living and sleeping concept in an impressive way, which met great enthusiasm among the visitors. Further expansion of JYSK Austria is also on our agenda: For the 2020/21 financial year, three new store openings are already planned, with more to follow.
Rikke Blæsild (on the left), Range & Design Manager, presents JYSK to Austrian journalists and influencers.

“DÄNISCHES BETTENLAGER Austria is part of a strong brand with a long success story and an excellent image for great offers. However, by renaming the stores in Austria to JYSK, we make it easier to use the concepts and materials that have made JYSK successful across the world. This will greatly benefit our customers and employees," says Jan Bøgh, CEO & President of JYSK.

With the introduction of Store Concept 3.0, a new and inspiring ambience – that has already proven its value in many other JYSK countries – is also coming to Austria. The rebranding also goes hand in hand with the launch of the new website JYSK.at.

Volker Ortlechner, Interim Country Manager for Austria, is excited about the new store concept.

“The JYSK promise all over the world is ‘A great Scandinavian offer for everyone within sleeping and living’. The new name JYSK is part of our journey to become more Scandinavian, more beautiful and more attractive for our customers in Austria," he says.

Press and PR events

In order to make the rebranding known in the Austrian media and among Austrian customers, Jan Bøgh and Volker Ortlechner spent a whole day answering questions from selected Austrian media.

For the Austrian lifestyle and interior media, bloggers and influencers, an international JYSK team set up a fantastic temporary JYSK apartment in the heart of Vienna, the capital of Austria.

In the apartment, the JYSK colleagues were able to welcome more than 20 media guests, who were presented with the rebranding and the new living and sleeping concept in an impressive way, which met great enthusiasm among the visitors.

Further expansion of JYSK Austria is also on our agenda: For the 2020/21 financial year, three new store openings are already planned, with more to follow.

Scroll down to see more photos:

Rebranding Austria

Rebranding Austria

Rebranding Austria

Rebranding Austria
Some of the JYSK colleagues behind Rebranding Austria.

 

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