JYSK commits to 100 percent sustainable wood
Author: Rune Jungberg Pedersen, Communications & CSR Director
As of 1 January 2022, all new wooden products launched in JYSK will be FSC certified. By the end of 2024, all wood products in JYSK will be made from FSC certified wood.
JYSK has been a member of FSC since 2006, and during that period, JYSK has worked to increase the percentage of products produced from FSC certified wood.
Now JYSK is ready to take the final and crucial steps, meaning that as of 1 January 2022 all new products launched in JYSK will be made from FSC certified, and this will be the case for all JYSK products from by the end of 2024.
”It has always been the goal for JYSK to reach 100 percent FSC certification. However, in line with our values, we did not set a final date, until we had a clear plan of how to get there. That plan is now in place, and I am happy to say that as of 1 January 2025, we will use FSC certified wood in all JYSK products,” explains Executive Vice President Purchasing in JYSK, Peter Andsager.
Raises the bar
All JYSK suppliers have been informed about the new requirements, so they have time to find alternative suppliers of wood if needed.
”Of course we want to move as quickly as possible, but in respect of our long term cooperation with most of our suppliers, it is only fair to provide them with reasonable time to find alternatives if needed. I will also underline that the non FSC-certified wood, used for JYSK products today, is sourced responsibly. But by demanding only FSC certified wood, we raise the bar even further, as FSC sets very high demands in a number of areas,” says Peter Andsager.
Focus on packaging
He also makes it clear that the ambitious goals of JYSK does not just concern wood used for the actual products.
Also concerning packaging, JYSK will change to FSC-certified raw materials.
”We are changing raw materials used for packaging on an ongoing basis. This includes phasing out a numbers of types of plastic and replacing them with recyclable packaging made from cardboard. Also, as a part of that process we require FSC certified materials,” says Peter Andsager.
Director of FSC Denmark, Søren Grue, is thrilled that one of the biggest retailers have now made a commitment only to use FSC certified wood.
”When a large retailer like JYSK breaks out and sets ambitious sustainability targets, it creates a ripple effect. It is not just a matter of raising the ambitions of sub-suppliers and partners. It is also about sending a strong signal within their segment of business to inspire others to raise the bar and set ambitious targets. It is exactly this kind of ambition we need to put an end to unsustainable forestry,” says Søren Grue.
(Copyright FSC Denmark on top photo.)