Ditte and her team lead JYSK's sustainability efforts

During the last year, Ditte Revsbæk Hansen and her team’s focus has been to set the strategic direction when it comes to sustainability in JYSK.

On 30 October 2024, JYSK presented its new sustainability strategy, “A Great Offer for Generations”. 
Not only was this an important milestone for JYSK, but it was also the culmination of months of dedicated work from Sustainability Director Ditte Revsbæk Hansen and the sustainability team. 

“We started last year by mapping all the impacts, risks and opportunities at JYSK, which was a big task, since we are an international retailer with many variables such as suppliers, products, stores and much more to account for,” says Ditte and continues:

“Luckily, JYSK has a great foundation of working with compliance, certifications and diversity which helped us in reducing the strategy to five main areas that helps us in creating meaningful change.” 

The 5 areas are:

• Climate action
• Responsible value chain
• Trusted quality products
• Attractive and inclusive workplace
• Data transparency

“Many believe that sustainability is primarily focused on climate action, and that makes perfect sense to me, but as you can see from the new strategy and in our foundation, sustainability at JYSK is much more than climate action. We are covering the whole ESG (Environmental, Social and Governance) spectrum with varying focus depending on the impacts shown in our analysis,” says Ditte.

Since December 2023, the department working with sustainability has grown to five colleagues in total (four full-time colleagues and one student helper), due to high demand from various stakeholders and customers.

Targets approved

Even though the new sustainability strategy covers more than climate action, it is one of the biggest focus points for Ditte and her team’s work going forward. 

“The combination of the new sustainability strategy and that JYSK’s climate targets were approved by Science Based Targets initiative has made it possible to give us a clear direction in our commitment to reducing our greenhouse gas emissions within our own operations and taking responsibility for the end-to-end emissions from the products we sell in our stores," says Ditte.