Did you notice our new vision and customer promises?

Our new strategy posters, which are now visible in all stores, distribution centres and offices, feature important updates to JYSK’s vision and customer promises.

Since JYSK’s new strategy, Customers’ first choice, was launched in September 2025, new posters have been rolled out to all stores, distribution centres and offices.

Apart from a visual upgrade, the new posters are worth taking an extra look at to make sure you know exactly what our new vision and customer promises mean.

The vision and customer promises have been updated to reflect the findings in a global customer survey. In this way, we make sure that we deliver a great offer for everyone and become customers’ first choice.

Vision

JYSK’s new vision, at the top of the poster, reads:

To be customers’ first choice for affordable Scandinavian sleeping and living.

It may seem like a simple sentence, but all words have been carefully selected to reflect exactly what JYSK’s long-term strategic vision is.

Overall, we want to be customers’ first choice. We also want to be the affordable choice, provide Scandinavian style, and deliver products within both sleeping and living.

Customer promises

To help us turn that vision into reality, JYSK’s customer promises have been updated to the following:

• Great offers
  Our great offers remain our core promise to customers.

• Scandinavian design and quality
  We emphasise the Scandinavian design and quality of our products.

• Easy shopping close to you
  Customers should always find it easy to shop at JYSK, whether online or in a physical store close by.

• Helpful and competent staff
  Finally, but very importantly, we want all employees to be there for customers, so you can all provide useful information about our products as well as answer all questions.