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Kurz vor der Eröffnung

Store tour after Rebranding in Germany

- Week 1 of the rebranding from DÄNISCHES BETTENLAGER to JYSK: Country Manager Christian Schirmer went on a road tour across Germany.

JYSK

When DÄNISCHES BETTENLAGER became JYSK in Germany

- Probably the largest company transformation in German retail was completed on 27 September 2021. That was the day DÄNISCHES BETTENLAGER changed name to JYSK.

Rebranding Germany

Congratulations from JYSK colleagues

- 27 September is the official day for the rebranding of DÄNISCHES BETTENLAGER in Germany to JYSK.

JYSK store front

JYSK sets new turnover record despite corona challenges

- With a turnover of 32.6 billion DKK, JYSK has once again set a new record in the financial year 2020/21 despite closed stores and restrictions.

Jan Bøgh

Update from our CEO: New turnover record and new role

- "I am happy to say that despite the challenges we faced in the latest financial year, JYSK managed one again to set a new turnover record."

wooden name tags

Name tags and clothes become more responsible

- Soon, the first store employees will receive OEKO-TEX®-certified clothes and name tags made from wood.

First JYSK sign in DBL

DÄNISCHES BETTENLAGER turns JYSK: First JYSK sign in Germany

- This autumn DÄNISCHES BETTENLAGER changes name to JYSK in Germany. The project is now going into the final phase with change of logos in around 970 stores, the distribution centres and in the Regional Head Office in Handewitt.

JYSK in my home - August 2021

JYSK in my home - August 2021

- See how your colleagues decorate their own home with JYSK products.

Greece garden event

Scandinavian air from JYSK refreshed Athens

- The 67th Kifissia Flower Exhibition was the first large event in Athens allowed after lockdown. JYSK participated to bring a refreshing Scandinavian air to Greece’s capital.