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Rebranding Germany

Congratulations from JYSK colleagues

Date: 27/09/2021

Author: Rune Jungberg Pedersen, Communications & CSR Director

Category: History , Strategy

27 September is the official day for the rebranding of DÄNISCHES BETTENLAGER in Germany to JYSK.

An important part of One JYSK was to change the name, so all stores would have the same name on the facade. Today it finally becomes reality, when DÄNISCHES BETTENLAGER in Germany is the last country to be rebranded as JYSK.

There has been a lot of hard work involved in ensuring our German customers that JYSK entails the same values as DÄNISCHES BETTENLAGER, and that they can still expect great products and great service.

All the hard work will finally pay off as today is the official day for the rebranding in Germany.

In the video below, you can get an impression of the hard work, which has taken place to prepare for the rebranding, and meet colleagues congratulating JYSK Germany with their new name – each in their own native language.

You can also find a video (in English) with President & CEO of JYSK, Jan Bøgh, wishing our German colleagues good luck with the rebranding.

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