Skip to main content
Rebranding Germany

Congratulations from JYSK colleagues

Date:

Author: Rune Jungberg Pedersen, Communications & CSR Director

Category: History , Strategy

27 September is the official day for the rebranding of DÄNISCHES BETTENLAGER in Germany to JYSK.

An important part of One JYSK was to change the name, so all stores would have the same name on the facade. Today it finally becomes reality, when DÄNISCHES BETTENLAGER in Germany is the last country to be rebranded as JYSK.

There has been a lot of hard work involved in ensuring our German customers that JYSK entails the same values as DÄNISCHES BETTENLAGER, and that they can still expect great products and great service.

All the hard work will finally pay off as today is the official day for the rebranding in Germany.

In the video below, you can get an impression of the hard work, which has taken place to prepare for the rebranding, and meet colleagues congratulating JYSK Germany with their new name – each in their own native language.

You can also find a video (in English) with President & CEO of JYSK, Jan Bøgh, wishing our German colleagues good luck with the rebranding.

Latest news

JYSK relaunches Employee Promises

JYSK relaunches Employee Promises across all countries

- “Bring Dedication. Meet Possibilities.” and “Strong Teams. Great Engagement.” will be the two key employee promises for personal and professional growth at JYSK.

New JYSK stores September 2025

New JYSK stores September 2025

- Get an overview of where and when new JYSK stores will open this month.

Frankenberg

Germany gets ready to switch 900 more stores to Unified Commerce

- The starting signal was given on 11 June 2025: Since then, the JYSK stores in Germany have been gradually connected to the Unified Commerce (UC) system. And how is the new system being received? GOJYSK asked three Store Managers.

Dirkidirk hello friends, team germany is at the start! Let's all rock !!! ONE JYSK !!!!! 😃😃😃😃💯😃😃😃😃

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office