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3.0

All JYSK stores to be upgraded by end of 2024

- JYSK has decided to speed up the process of modernising all stores to Store Concept 3.0. This work is expected to be finished by the end of 2024.

Campaign

3,000 Store Managers are main heroes in new campaign

- Based on an international survey among all current Store Managers in JYSK, a new Employer Branding campaign will attract the future Store Managers for new stores.

New in JYSK

Welcome to JYSK – meet three new colleagues

- Three new colleagues tell how they have experienced their first days and weeks working at JYSK. Welcome to the team, Myroslava from Ukraine, Anikó from Hungary and Lucas from Switzerland.

Mindeplade

JYSK now has our own Hall of Fame

- A plate of honour is now decorating the entrance to JYSK Museum. Here JYSK pays tribute to all employees that have celebrated 40th anniversary in JYSK. So far, four names are on the plate.

Ville Velin

From Retail Manager to Regional Retail Director in 10 years

- Ville Velin has been on a great journey in JYSK from Retail Manager to Country Manager and now Regional Retail Director. In January, he celebrated his 10th anniversary in JYSK.

Gold F30

Recycling mattresses is a sales success in Ukraine

- Making it easy for customers to discard their old mattresses for recycling, and getting a discount on their new purchase, has proven a sales success in Ukraine.

Ciprian Ticleanu, Store Manager at JYSK Ramnicu Valcea, Romania

Sleep Academy makes good sellers even better

- Since Sleep Academy was launched in 2018, several countries have joined, and before the end of the year, employees from all countries in the Nordic Region will have participated in the training.

MYLEARN award

JYSK awarded for MYLEARN

- MYLEARN is among the best learning systems in the world.

image

JYSK Poland encourages customers to use their own shopping bags

- In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brings his/her own shopping bag, gets a 15% discount for everything that is in it.

We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.