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JYSK memories: A new name in Norway, products go online and Nordic Mood goes global

Date:

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: History

A lot has happened at JYSK since the first store opened in Denmark in 1979. GOJYSK.com has been in the archives to see how the world of JYSK looked like in the past.

jysk memories

“JYSK memories” is a recurring throwback on GOJYSK.com. We celebrate our history and progress and take a look at what happened through the years.

20 years ago

Norway   Norway

In 2002, after 14 years with NORSK SENGETØYLAGER in Norway, our Norwegian brand changes name to simply JYSK. The change of name on the facade took four weeks for all Norwegian stores at the time.

15 years ago

Web

In November 2007, it was now possible to check out the full JYSK assortment in Denmark on a webpage. It was not possible to buy products, but the customers could research the assortment before visiting a physical JYSK store. After the roll out, the webpage was also introduced one after another by the other JYSK countries.

5 years ago

Nordic Mood   Nordic Mood

After a one-year test in nine JYSK countries, the Nordic Mood exposure in stores show great results. For instance, the bench VANDSTED sells four times more in stores with Nordic Mood than without the exposure. Therefore, it is decided to expand Nordic Mood to all JYSK countries.

Latest news

How did the opening week in Morocco go?

JYSK Morocco is now open – how did the first week go?

- Opening JYSK’s first stores in Morocco was not just about launching a new market – it was the result of dedication, teamwork, and commitment.

Store opening Casablanca

Highlights from grand opening in Morocco

- To celebrate JYSK opening in Morocco, we have collected some of the best photos from the two store openings.

Morocco is ready

Video greeting from Morocco: "We are ready!"

- After months of preparations, JYSK Morocco is now ready. On 10 April, the first two stores will open in Casablanca.

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