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JYSK memories: A new name in Norway, products go online and Nordic Mood goes global

Date:

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: History

A lot has happened at JYSK since the first store opened in Denmark in 1979. GOJYSK.com has been in the archives to see how the world of JYSK looked like in the past.

jysk memories

“JYSK memories” is a recurring throwback on GOJYSK.com. We celebrate our history and progress and take a look at what happened through the years.

20 years ago

Norway   Norway

In 2002, after 14 years with NORSK SENGETØYLAGER in Norway, our Norwegian brand changes name to simply JYSK. The change of name on the facade took four weeks for all Norwegian stores at the time.

15 years ago

Web

In November 2007, it was now possible to check out the full JYSK assortment in Denmark on a webpage. It was not possible to buy products, but the customers could research the assortment before visiting a physical JYSK store. After the roll out, the webpage was also introduced one after another by the other JYSK countries.

5 years ago

Nordic Mood   Nordic Mood

After a one-year test in nine JYSK countries, the Nordic Mood exposure in stores show great results. For instance, the bench VANDSTED sells four times more in stores with Nordic Mood than without the exposure. Therefore, it is decided to expand Nordic Mood to all JYSK countries.

Latest news

JYSK Romania celebrate Employer Award

New record: 21 JYSK countries celebrate Employer Awards

- More JYSK countries than ever have received an award or certification as proof of being a good place to work. Across 21 countries, employer awards and certifications such as ‘Top Employer’, ‘Great Place to Work’, and ‘Inspiring Workplace’ have been awarded.

Man in a blue shirt and tie smiling

Lars-Kristian celebrates 40 years at JYSK

- On 1 July 2025, Retail Manager Lars-Kristian Koudal marks a big milestone with his 40th anniversary at JYSK. As the longest-serving employee in JYSK Germany, his career is a shining example of dedication and a deep-rooted passion for retail.

New JYSK stores

New JYSK stores July 2025

- Get an overview of where and when new JYSK stores will open this month.

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