Skip to main content

JYSK memories: A new name in Norway, products go online and Nordic Mood goes global

Date:

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: History

A lot has happened at JYSK since the first store opened in Denmark in 1979. GOJYSK.com has been in the archives to see how the world of JYSK looked like in the past.

jysk memories

“JYSK memories” is a recurring throwback on GOJYSK.com. We celebrate our history and progress and take a look at what happened through the years.

20 years ago

Norway   Norway

In 2002, after 14 years with NORSK SENGETØYLAGER in Norway, our Norwegian brand changes name to simply JYSK. The change of name on the facade took four weeks for all Norwegian stores at the time.

15 years ago

Web

In November 2007, it was now possible to check out the full JYSK assortment in Denmark on a webpage. It was not possible to buy products, but the customers could research the assortment before visiting a physical JYSK store. After the roll out, the webpage was also introduced one after another by the other JYSK countries.

5 years ago

Nordic Mood   Nordic Mood

After a one-year test in nine JYSK countries, the Nordic Mood exposure in stores show great results. For instance, the bench VANDSTED sells four times more in stores with Nordic Mood than without the exposure. Therefore, it is decided to expand Nordic Mood to all JYSK countries.

Latest news

JYSK map

New JYSK stores June 2025

- Get an overview of where and when new JYSK stores will open this month.

Rami

Update from our CEO

- The world around us has never been as unpredictable as it is right now. Customers feel it and may hold back on buying new furniture or a new bed. But not in JYSK, thanks to your dedication and customer first mindset.

JYSK Italy reached 102 stores – how is it to be a member of club 100?

JYSK Italy reached 102 stores – how is it to be a member of club 100?

- With the recent openings of stores in Olbia, L’Aquila and Nocera Superiore, on 11 April 2025, JYSK Italy has surpassed 100 stores – a big milestone for the team and for the country that opened its first JYSK store in 2009.

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office