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JYSK memories: A new name in Norway, products go online and Nordic Mood goes global

Date: 07/02/2023

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: History

A lot has happened at JYSK since the first store opened in Denmark in 1979. has been in the archives to see how the world of JYSK looked like in the past.

jysk memories

“JYSK memories” is a recurring throwback on We celebrate our history and progress and take a look at what happened through the years.

20 years ago

Norway   Norway

In 2002, after 14 years with NORSK SENGETØYLAGER in Norway, our Norwegian brand changes name to simply JYSK. The change of name on the facade took four weeks for all Norwegian stores at the time.

15 years ago


In November 2007, it was now possible to check out the full JYSK assortment in Denmark on a webpage. It was not possible to buy products, but the customers could research the assortment before visiting a physical JYSK store. After the roll out, the webpage was also introduced one after another by the other JYSK countries.

5 years ago

Nordic Mood   Nordic Mood

After a one-year test in nine JYSK countries, the Nordic Mood exposure in stores show great results. For instance, the bench VANDSTED sells four times more in stores with Nordic Mood than without the exposure. Therefore, it is decided to expand Nordic Mood to all JYSK countries.

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JYSK reaches 50 stores in Bulgaria

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