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Spain 100 stores

Spain joins the club of 100 stores

Date: 09/09/2022

Author: Anders Græsbøll Buch, Communications Consultant, JYSK

Category: Expansion

Spain is JYSK country number nine to reach 100 stores. The milestone was celebrated on 31 August 2022.

On the last day of the financial year 2021-22, JYSK Spain reached the magical milestone of 100 stores.

Thereby, JYSK Spain joined the growing club of JYSK countries with more than 100 stores as number nine. In 2020, the Netherlands became country number six, followed by Romania as number seven in June 2021, and the Czech Republic became the eighth country in September 2021.

Mikael Nielsen (Executive Vice President Retail) once gave me the advice that if we wanted to increase brand awareness in Spain, we should just open stores and continue to do that. Every opening and reopening has an impact and is an opportunity to talk about JYSK.
- Carlos Haba Ariza | Country Manager JYSK Spain and Portugal

The opening took place in El Puerto de Santa Maria in the southwestern part of the country. Store Manager José Luis Medina Ruiz and his team were proud to have the ‘100’ mark in their store.

“We are proud to share this milestone with our customers; it gives them the message that JYSK has come to stay and to offer new changes to their homes. The first day was unique – hard work, but also worth it. We knew all effort has its reward, which was a great welcome from our customers by great sales,” says José.

Spain opening
It was a busy first day in El Puerto de Santa Maria, Spain.

High expansion pace

Carlos
Carlos Haba Ariza, Country Manager of JYSK Spain and Portugal.

In the finished financial year, Spain has taken a huge step towards the 100 stores with 20 store openings. And for Country Manager of JYSK Spain and Portugal, Carlos Haba Ariza, it is an important milestone.

“Of course, I am very happy, but I am also already thinking about reaching 200 stores. If everything goes well, we will reach that in almost three years. Mikael Nielsen (Executive Vice President Retail) once gave me the advice that if we wanted to increase brand awareness in Spain, we should just open stores and continue to do that. Every opening and reopening has an impact and is an opportunity to talk about JYSK,” says Carlos.

The ultimate target for Carlos and the Spanish and Portuguese organisation is 300 stores in Spain and 80 in Portugal, which currently has 21 stores. But the expansion should of course be carried out in a healthy way.

“It is more or less easy to open more stores, but the difficult thing is to prepare the pipeline, keep up the good performance in stores and keep the engagement up in this kind of acceleration. We should do it in a smart way and not do expansion at any cost,” says Carlos.

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