See the three new autumn trends
Author: Martin Møller Aamand, Communications & PR Manager
Category: Product Assortment
Autumn trends at JYSK offer eye-catching colour combinations, raw design and spiritual symbolism. “We are welcoming an alternative and challenging autumn in interior design,” says Range & Design Manager Rikke Blæsild.
Although JYSK continuously launches new products throughout the year, the early autumn of 2019 will offer a little more than usual.
Within many of JYSK's product categories - such as bed linen, furniture, home textiles, decoration, kitchen accessories and bath - there is plenty of news on the way in the home chain's range.
Range & Design Manager Rikke Blæsild is looking forward to seeing how the customers will greet them.
“During the two years I have been at JYSK, I, together with our skilled purchasers, have worked purposefully to get even more distinctive products in our range. We have not necessarily been known for being first with new things, but we would like to challenge that view. With the autumn news, I believe that we will surprise and challenge our customers positively and hopefully attract new customers,” says Rikke Blæsild.
In particular, structured work with three biannual, consistent trends that cross the categories has, according to the design manager, pushed the development forward.
“We work a lot with getting our entire range to be coherent, so that it becomes easier for customers to mix the products together in different ways. So that it looks good when you combine a pillow and a blanket with a piece of furniture or a decorative item,” says Rikke Blæsild.
In the early autumn, JYSK will be putting extra focus on a selection of the news with the campaign "New Arrivals".
Here are the autumn trends
(Photos for inspiration only. Not all products are available in all countries.)
With the REFLEXION trend, spirituality makes its way into our homes. Drawing inspiration from astrology, the Moon with its shifting phases and the whole solar system serve as sources of inspiration.
Earthy textures inspire materials with a raw look and uneven finish. Stone makes for a decorative feature to give products a primitive, untouched look.
Colours are neutral in both cold and warm tones. Earthy tones take centre stage with dusty clay, terracotta and sand playing major roles in defining the nuances of this trend.
THE NEXT WAVE
The need for new beginnings is central to THE NEXT WAVE, which explores new places untouched by the human hand.
Focusing on crafted and raw designs, this trend uses rustic textures combined with industrial touches.
Talking about colours, the ocean offers a multitude of blues and greens. Nuances from under the water, near the water and now in the water give the trend its natural expression.
A playful universe, the MEMPHIS trend grabs attention with eyecatching and colourful designs. It is a space of fun in contrast to the strict and straight lines of minimalism, and it takes cues from Art Deco, the 1930s avant-garde, and the German Bauhaus style.
The surfaces and materials, which are smooth and clean, are adorned with designs that rethink the simple and classic geometry with a lively approach. The shapes – circles, semi-circles and rectangles – play with scale on walls, floors and decorative items.
Colour-blocking is the hallmark of the MEMPHIS trend. Surprising palette combinations and tone-in-tone combinations bring life to this vibrant theme.