JYSK welcomed autumn with bloggers and influencers in Poland
Author: Sylwia Filimon, Communications Manager, JYSK Poland
Nearly one million views of JYSK's products appeared on Polish social media after a special event for interior and lifestyle bloggers and influencers.
The event took a place at the beginning of October, in the city where the first store in Poland opened: Gdansk. The location was filled with Scandinavian design visible in the furniture, flowers, pillows, blankets, and candles to create a cozy interior.
The invited guests have large audiences on social media: Instagram, Facebook, YouTube. All of them could learn about the latest JYSK trends, as well as experience directly how to put together individual JYSK products while creating a peaceful and serene space.
The Scandinavian design of interiors is very popular in Poland. Minimalism, a reference to the nature in colours, structure or texture, as well as plenty of room for light make JYSK fall trends desirable in many Polish homes.
"We are very happy having a chance to meet our partners and inspire them to create a cozy space for cold autumn days. The wide range of reports and publications that we observed after the event convince us about the importance of this kind of marketing tool to reach our customers," says Joanna Kalinowska, Sales and Marketing Manager at JYSK Poland.
NOT ONLY AN INSPIRING SPACE
After an inspiring meeting in the apartment, the influencers made a unique journey back in time around the Gdansk Shipyard. One of the trip elements was a ride on a historic Cucumber bus, equipped with JYSK pillows, blankets and lamps. With roasted chestnuts in one hand and hot chocolate in the other, the participants heard about the history of the most important place for the city of Gdansk.
Reports from the inspirational JYSK meeting in Gdańsk were shown over 500 times on Instagram, as well as in several posts on Facebook. Publications on Instagram has reached almost 700,000 views, while on Facebook almost 35,000. In addition, inspirational content was published on 10 different blogs.
Here you can see a video from the event:
Here you can see a timelapse from the preparations: