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JYSK memories: Shops-in-Shape launch, JYSK customer promises introduced and new customised packaging for online orders

Date: 13/06/2023

Author: Lisette Købsted-Nielsen, Communications Consultant


A lot has happened at JYSK since the first store opened in Denmark in 1979. has been in the archives to see how the world of JYSK looked like in the past.


“JYSK memories” is a recurring throwback on We celebrate our history and progress and take a look at what happened through the years.

21 years ago

Shops in Shape

In 2002, JYSK launched Shops-in-Shape to ensure that all stores were in the best shape possible. It all started as a competition but, with its great success, it was permanently implemented at JYSK in 2003. Today, Shops-in-Shape is commonly known as Attractive Store (AS). 

11 years ago

JYSK Customer Promises

The JYSK customer promises were introduced for the first time in 2012 as a tool for staying unique to the customers. The customer promises are still a huge part of working in JYSK today.

5 years ago


In 2018, a new machine for customised packaging of online orders was implemented at DC Nässjö in Sweden, DC Uldum in Denmark, and DC Radomsko in Poland. The machine cuts the cardboard in just the right size for the ordered products, which reduces the air space in each package.


Latest news

Emil Östlin is new Logistics Director at JYSK DCN

Emil has developed into Logistics Director

22/04/2024 - After 10 years as Operations Manager at JYSK's distribution centre in Nässjö, DCN, Emil Östlin has taken on a new role.

JYSKs orchard in Croatia is open

Around the world: JYSK chooses FSC, garden event in Spain, and a new orchard in Croatia

19/04/2024 - Every now and then, we round up recent events and activities from some of the JYSK countries. Check out the latest here.

Deputy Store Managers meeting

Joint meeting of all Store Managers and Deputy Store Managers

15/04/2024 - The traditional meeting of all JYSK Store Managers was held in March. For the first time, all Deputy Store Managers also attended the joint meeting.

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