Skip to main content

JYSK Poland encourages customers to use their own shopping bags

Dato:

Author: Aleksandra Palmaka, Intranet & Communications Consultant, JYSK Poland

Kategori: People , Sales Growth

In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brought his/her own shopping bag, got a 15% discount for everything that is in it.image

We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.

By offering a discount, we can encourage our customers to take their own bags every time they go shopping. This way we can encourage them to be more environmentally friendly - says Maciej Strzelecki, Sales and Marketing Assistant in JYSK Poland.

It was Maciej that came up with the idea in a first place.  Maciej leads an eco-friendly lifestyle. He has noticed that a lot of people bring their own shopping bags to reduce the amount of plastic being used these days. He thought it would be a great idea, if JYSK could be a part of that eco trend as well – says Aleksandra Chalimoniuk, Communication & PR Manager in JYSK Poland.

The campaign was launched 7-9.11.2019 and it turned out to be a great hit. It got really positive feedback in social media and most importantly, our customers loved it. They filled their own bags of all shapes and sizes with JYSK products and got 15% discount.

image
Customers filled their own bags with JYSK products and got 15% discount.

 

Latest news

Man in a blue shirt and tie smiling

Lars-Kristian fejrer 40 år i JYSK

- Den 1. juli 2025 markerer Retail Manager Lars-Kristian Koudal en stor milepæl med sit 40-års jubilæum hos JYSK. Som den medarbejder med længst anciennitet i JYSK Tyskland er hans karriere et tydeligt eksempel på dedikation og en dybt forankret passion for detailhandel.

JYSK Germany celebrates transition to Unified Commerce

Tyskland lancerer Unified Commerce

- JYSK fortsætter rejsen mod omnichannel ved at implementere Unified Commerce i de første tre JYSK-butikker i Tyskland.

a man and woman sitting in a sofa cheering

Hverdagsscenarier er i fokus i JYSKs nye kampagne

- I løbet af sommeren 2025 vil JYSK indfange hverdagsøjeblikke gennem tv og sociale medier med en ny, mere relaterbar markedsføringskampagne.

About JYSK

Careers

JYSK Head Office