Skip to main content

JYSK Poland encourages customers to use their own shopping bags

Dato: 27/11/2019

Author: Aleksandra Palmaka, Intranet & Communications Consultant

Kategori: People , Sales Growth

In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brought his/her own shopping bag, got a 15% discount for everything that is in it.image

We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.

By offering a discount, we can encourage our customers to take their own bags every time they go shopping. This way we can encourage them to be more environmentally friendly - says Maciej Strzelecki, Sales and Marketing Assistant in JYSK Poland.

It was Maciej that came up with the idea in a first place.  Maciej leads an eco-friendly lifestyle. He has noticed that a lot of people bring their own shopping bags to reduce the amount of plastic being used these days. He thought it would be a great idea, if JYSK could be a part of that eco trend as well – says Aleksandra Chalimoniuk, Communication & PR Manager in JYSK Poland.

The campaign was launched 7-9.11.2019 and it turned out to be a great hit. It got really positive feedback in social media and most importantly, our customers loved it. They filled their own bags of all shapes and sizes with JYSK products and got 15% discount.

image
Customers filled their own bags with JYSK products and got 15% discount.

 

Latest news

From burned store to a successful sale

Fra nedbrændt butik til succesfuldt brandudsalg

07/07/2020 - Den 15. april 2020 var den danske JYSK-butik i Ringsted involveret i en brand, som beskadigede størstedelen af lageret. Bare otte dage senere organiserede butiksteamet et succesfuldt brandudsalg med de overlevende produkter.

Jørgen Lund

25 år med nye udfordringer

01/07/2020 - Onsdag den 1. juli 2020 kan Executive Vice President Marketing, Sales & Expansion, Jørgen Lund (44), fejre jubilæum efter 25 spændende år i JYSK.

Clara Hjelt

Clara Hjelt laver tøj af JYSK-tekstiler

29/06/2020 - Forskellige JYSK-tekstiler som sengetøj og lagner, der er produceret i en forkert størrelse, bliver omdannet til håndlavet tøj af den danske designer Clara Hjelt.

About JYSK

Careers

JYSK Head Office