DÄNISCHES BETTENLAGER turns JYSK: First JYSK sign in Germany

13/08/2021 - This autumn DÄNISCHES BETTENLAGER changes name to JYSK in Germany. The project is now going into the final phase with change of logos in around 970 stores, the distribution centres and in the Regional Head Office in Handewitt.

Name tags and clothes become more responsible

03/09/2021 - Soon, the first store employees will receive OEKO-TEX®-certified clothes and name tags made from wood.

Update from our CEO: New turnover record and new role

14/09/2021 - "I am happy to say that despite the challenges we faced in the latest financial year, JYSK managed one again to set a new turnover record."

JYSK sets new turnover record despite corona challenges

14/09/2021 - With a turnover of 32.6 billion DKK, JYSK has once again set a new record in the financial year 2020/21 despite closed stores and restrictions.

Congratulations from JYSK colleagues

27/09/2021 - 27 September is the official day for the rebranding of DÄNISCHES BETTENLAGER in Germany to JYSK.

When DÄNISCHES BETTENLAGER became JYSK in Germany

30/09/2021 - Probably the largest company transformation in German retail was completed on 27 September 2021. That was the day DÄNISCHES BETTENLAGER changed name to JYSK.

Store tour after Rebranding in Germany

01/10/2021 - Week 1 of the rebranding from DÄNISCHES BETTENLAGER to JYSK: Country Manager Christian Schirmer went on a road tour across Germany.

Retail Managers Meeting: two days of best practice sharing in Sofia

06/10/2021 - Retail Managers from 28 countries met in Sofia, Bulgaria, to talk about the new actions for this financial year, exchange ideas and discuss the most important topics within Retail activities. The focus of the meeting was one of our current CSF’s, Everyone Above Average.

Great work with rebranding Germany

12/11/2021 - With increased sales in September and October, JYSK in Germany is headed in the right direction after the rebranding.