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Lars Larsen

The story of JYSK’s name – a 42-year journey

- This month DÄNISCHES BETTENLAGER is rebranded as JYSK in Germany, which means that all JYSK stores will share the same name. But did you know that JYSK was not initially called JYSK?

250 stores in Poland

250 JYSK stores in Poland

- JYSK has reached the milestone opening of the 250th store on the Polish market. The big celebration took place on 25 August 2021 in Bialystok in the eastern part of the country. Next target for JYSK Poland is 500 stores.

Jacob Brunsborg

Two years as Chairman: Jacob Brunsborg thrives with great responsibility

- When JYSK founder Lars Larsen passed away in 2019, it was his son Jacob Brunsborg, who took over as Chairman of the Board in Lars Larsen Group. Since then, it has been his responsibility to carry on with the family-owned company.

wooden name tags

Name tags and clothes become more responsible

- Soon, the first store employees will receive OEKO-TEX®-certified clothes and name tags made from wood.

New stores

New JYSK stores September 2021

- Every month many new JYSK stores open the doors to customers around the world. Here you can get an overview of where and when JYSK stores will open this month.

New records

Two new records: 31 store openings in a month and 13 in a day

- August 2021 offers no less than two new records regarding store openings in JYSK.

Sustainability site

New sustainability site is useful for Store Managers

- A month ago JYSK launched a new content site presenting JYSK’s initiatives within environmental sustainability. A helpful tool, says two Store Managers from Poland and Slovakia.

First JYSK sign in DBL

DÄNISCHES BETTENLAGER turns JYSK: First JYSK sign in Germany

- This autumn DÄNISCHES BETTENLAGER changes name to JYSK in Germany. The project is now going into the final phase with change of logos in around 970 stores, the distribution centres and in the Regional Head Office in Handewitt.

New stores

New JYSK stores August 2021

- Every month many new JYSK stores open the doors to customers around the world. Here you can get an overview of where and when JYSK stores will open this month.