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JYSK Poland encourages customers to use their own shopping bags
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In November JYSK Poland launched a new marketing campaign called “Bring Your Own Bag”. The concept was simple. Every customer that brings his/her own shopping bag, gets a 15% discount for everything that is in it.
We already know this concept for My Big Blue Bag campaign. This time the decision was made to bring it to a new level - instead of filling our Big Blue Bag with goodies, bring your own bag. Why? Because it is more environmentally friendly.
First JYSK store in Ireland exceeds expectations
- It only took the first JYSK store in Ireland five months to reach the ambitious goals for its first full year.
Update from our CEO: An eventful year has ended
- Looking back at financial year 2018/19, I think it is fair to say that it has been one of the most eventful years in the history of JYSK.
”It is my job to put B2B on the map”
- As part of the new strategy, Business-to-Business (B2B) needs to be more included and on the long-term make up a bigger part of the business in JYSK. Increased visibility online and more focus on sales for the business community in the stores are part of the formula for success.
District Managers evaluate Retail Seminar in Bucharest
- Five District Managers in JYSK from five different countries have told GOJYSK.com, what it was like for them to participate in the Retail Seminar in Bucharest.
- On September 4 and 5, all District Managers, Retail Managers and Country Managers in JYSK were invited to Bucharest, Romania, to learn about the new strategy and changes in the District Manager role.
- As part of our new Seamless and Closer to the Customer strategy, all stores, offices and distribution centres will get new posters, containing the name and explanation of the strategy as well as our JYSK House.
Share your strategy experience with new hashtags
- Three new hashtags, #CUSTOMERFIRST, #GROWJYSK and #EXCEEDEXPECTATIONS, put focus on the main messages of JYSK’s new strategy.