The story of JYSK’s name – a 42-year journey

10/09/2021 - This month DÄNISCHES BETTENLAGER is rebranded as JYSK in Germany, which means that all JYSK stores will share the same name. But did you know that JYSK was not initially called JYSK?

Name tags and clothes become more responsible

03/09/2021 - Soon, the first store employees will receive OEKO-TEX®-certified clothes and name tags made from wood.

DÄNISCHES BETTENLAGER turns JYSK: First JYSK sign in Germany

13/08/2021 - This autumn DÄNISCHES BETTENLAGER changes name to JYSK in Germany. The project is now going into the final phase with change of logos in around 970 stores, the distribution centres and in the Regional Head Office in Handewitt.

JYSK’s handymen will have their hands full

03/06/2021 - More than 2,000 store activities are planned in the coming years, and the E-Team is involved in every activity. Therefore, the E-Teams are growing in several countries.

CEO at strategy kickoff: “Store Managers are more important than top management team”

18/05/2021 - At the annual strategy kickoff, President & CEO of JYSK, Jan Bøgh, set the direction for the next financial year and highlighted the importance of Store Managers.

New store concept is being tested in Berlin

17/05/2021 - On 10 May, the prototype of a new store concept SC3 Compact opened in Berlin. The concept will be the solution for smaller stores with an ideal location without the possibility to expand.

JYSK memories: TV commercial with JYSK founder, a blessing for DC Radomsko and award

05/05/2021 - A lot has happened in JYSK since the first store opened in Denmark in 1979. GOJYSK.com has been in the archives to see how the world of JYSK looked like in the past.

Say “goodbye” to the wall of plastic: New sustainable packaging for bed linen and sheets

30/04/2021 - Since end January, we have seen new packaging for bed linen & sheets in stores. The transition to FSC™ certified paper-based packaging from plastic is underway and is taking JYSK another step in a more sustainable direction.

All JYSK stores to be upgraded by end of 2024

22/04/2021 - JYSK has decided to speed up the process of modernising all stores to Store Concept 3.0. This work is expected to be finished by the end of 2024.