The story of JYSK’s name – a 42-year journey
- This month DÄNISCHES BETTENLAGER is rebranded as JYSK in Germany, which means that all JYSK stores will share the same name. But did you know that JYSK was not initially called JYSK?
The story of JYSK’s name – a 42-year journey
- This month DÄNISCHES BETTENLAGER is rebranded as JYSK in Germany, which means that all JYSK stores will share the same name. But did you know that JYSK was not initially called JYSK?
Name tags and clothes become more responsible
- Soon, the first store employees will receive OEKO-TEX®-certified clothes and name tags made from wood.
DÄNISCHES BETTENLAGER turns JYSK: First JYSK sign in Germany
- This autumn DÄNISCHES BETTENLAGER changes name to JYSK in Germany. The project is now going into the final phase with change of logos in around 970 stores, the distribution centres and in the Regional Head Office in Handewitt.
Weekend trip at stake: The best Sales Attitude in JYSK will be decided
- When June begins, so does the Sales Attitude Competition. The competition will run for three months and all JYSK stores over the world will compete about having the best numbers. The winner store in each country will go on a weekend trip.
CEO at strategy kickoff: “Store Managers are more important than top management team”
- At the annual strategy kickoff, President & CEO of JYSK, Jan Bøgh, set the direction for the next financial year and highlighted the importance of Store Managers.
JYSK memories: TV commercial with JYSK founder, a blessing for DC Radomsko and award
- A lot has happened in JYSK since the first store opened in Denmark in 1979. GOJYSK.com has been in the archives to see how the world of JYSK looked like in the past.
All JYSK stores to be upgraded by end of 2024
- JYSK has decided to speed up the process of modernising all stores to Store Concept 3.0. This work is expected to be finished by the end of 2024.
Common focus on sustainable wood
- In week 12, FSC® brings together companies and organisations across interests and industries for a common focus on the environment and climate. JYSK takes part.
JYSK now has our own Hall of Fame
- A plate of honour is now decorating the entrance to JYSK Museum. Here JYSK pays tribute to all employees that have celebrated 40th anniversary in JYSK. So far, four names are on the plate.
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