Skip to main content

JYSK sheets turned into face masks

Date:

Author: Rune Jungberg Pedersen, Communications & CSR Director

Category: Sustainability , Product Assortment

Danish designer Clara Hjelt is busy transforming JYSK textile products with flaws into trendy, reversible face masks.

Clara Hjelt face masksFor more than a year, JYSK has worked with the Copenhagen-based designer Clara Hjelt, who transforms sheets and curtains with flaws into gorgeous, new clothes.

Something, which is still her main product, but in addition Clara has lately been busy producing face masks, which are both washable, reversible and significantly smarter than the typical disposable face masks.

“It began with some friends asking me, if I could sew some custom-made face masks for a wedding. I did that, and they were so well received that I quickly decided to add them to the product range. The raw materials are really good, as it is 100 percent cotton, which can be washed at a high temperature, and at the same time I am happy to be able to make some beautiful face masks, which people hopefully do not just throw on the street after use," says Clara.

A little smarter

Although the prospect of extended restrictions means she can probably look forward to many new orders in the coming months, she is longing for the corona pandemic to be over soon, just like everyone else.

“I look forward to being able to go out and show my clothes physically at trade fairs and events. I look forward to people having the opportunity to try them on physically and feel how a shirt made from, for example, a sheet feels and fits. But now that the situation is as it is, I am happy I can produce face masks that are both comfortable to wear and hopefully also make those who wear them feel a little smarter,” says Clara.

Clara HjeltJYSK AND HJELT

  • JYSK regularly donates textiles to HJELT, which, for example, are produced in an incorrect size. Clara Hjelt transforms the textiles into unique garments.
  • Read more at Hjeltbrand.com and follow HJELT on Instagram and Facebook.

Latest news

New JYSK stores August 2025

New JYSK stores August 2025

- Get an overview of where and when new JYSK stores will open this month.

Team Leader Operation, Torben Thisgaard celebrate 40 year anniversary

40 years at JYSK: ”I met some of my best friends here”

- On 29 July 2025, Torben Thisgaard can celebrate his 40th anniversary at JYSK. Today, he works as Team Leader Operation at the Distribution Centre in Uldum (DCU), Denmark. However, his journey with JYSK began on Zealand at the age of just 18.

David Pap-Albert is new Logistics Director at DC Ecser

David Pap-Albert is new Logistics Director at DC Ecser

- The new Logistics Director’s goal is to build a committed team and an even more flexible logistics operation.

Sam Harrington Awesome story of upcycling waste into functional and beautiful products! Love my HJELT shirt made from waste material!

Add comment

Remember to keep a nice tone :)

About JYSK

Careers

JYSK Head Office