HR Denmark won LinkedIn competition

This autumn, a competition in all our HR departments aimed to activate countries in storytelling. The goal was to get more followers on our JYSK LinkedIn page. In this article, the winners from Denmark will share some of their best practices when using LinkedIn.

From September to November this year, all HR departments competed in which country could get the most followers on JYSK’s LinkedIn page. The goal is to create more awareness about JYSK on LinkedIn in all our countries.

Together the JYSK page on LinkedIn got more than 3000 new followers during the competition with the biggest increase in Danish followers. GOJYSK.com asked the Danish HR department for some of their best LinkedIn practices as inspiration to others.

Great storytelling

“In the end using LinkedIn all comes down to storytelling – this includes finding the good stories and telling them. We use each other to inspire – and we gather our appointed influencers from the stores to one day of training. As part of the training day we plan posts for the financial year at our Facebook page, LinkedIn and so on, so we make sure to have regular activity at the channels,” says HR Business Partner Line Knudsgård Hviid. 

Her colleague HR Manager Lene Houe adds:

“I think we need to encourage our colleagues in other departments to do the same. Everyone has great stories to tell. I think they just need to become a bit more aware of telling them. The most important thing about storytelling is that you can feel a passion for the story, which is why people who are involved in the stories should also be involved in telling them.”

The response outside JYSK

Both Line and Lene agree that it is great to compete and share best practices in order to create awareness on the use of LinkedIn, but it is the response Line and Lene receive outside of JYSK on their storytelling that is the most important to them.

“When meeting new candidates or having job interviews, we always get great feedback on our engagement on LinkedIn. Most of the people we meet have met JYSK on LinkedIn several times by chance. They really like to get an insight of the way JYSK works, and express that it had an impact on them when looking for a job,” says Lene and continues:

“This shows how important employer branding is – both for a company and personally. We see that when we brand ourselves on LinkedIn we get the chance to grow and meet possibilities,” says Lene.