VIDEO: JYSK impressed guests at international PR event in Copenhagen

Date: 04/10/2019

Author: Martin Fyn Aamand, Head of Communications & PR

On Thursday 19 September, a strong team of JYSK colleagues from many different departments welcomed more than 30 journalists, stylists and influencers from Denmark, Sweden, Finland and Poland to an indoor PR event in central Copenhagen.

Three rooms plus the entrance, bathroom and kitchen of an old and crooked apartment in the very heart of Copenhagen got a complete makeover for JYSK’s PR event on Thursday focusing on new arrivals for the autumn-winter season 2019/2020.

More than 30 journalists, stylists and influencers from Denmark, Sweden, Finland and Poland immediately started photographing and videoing every detail of the apartment, which was decorated using only products from JYSK’s wide assortment. Judging from the many smiles on their faces and positive comments, the guests were very impressed by the event.

Range & Design Manager Rikke Blæsild offered the guests insights on how JYSK works with trends in developing the assortment. Apart from experiencing the products first-hand, the presentation on trends was clearly something that piqued the interests of all guests, who both photographed and videoed everything.

Click on the photo gallery below to see more:

Latest news

The living room is moving outside in this year’s garden assortment

27/02/2026 - Decorating outdoor spaces as if they were an extension of the living room is becoming increasingly popular. This trend is reflected in JYSK’s garden assortment, where lounge sets, sofas, and large dining tables are highlighted in the outdoor environment.

JYSK Ukraine has expanded with 28 stores since February 2022

4 years of war and almost 30 new stores: JYSK Ukraine continues to move forward

24/02/2026 - Despite missile attacks, damaged infrastructure, and disrupted supply chains, expansion has continued thanks to JYSK employees’ great efforts. When Russia invaded Ukraine in February 2022, JYSK had 85 stores in Ukraine. Four years later, the store network has grown to 113 including a web shop.

Try on a (virtual) JYSK shirt with new Snapchat filter

23/02/2026 - In January, Snapchat users in Denmark could see themselves wearing our blue JYSK shirt through the camera on their phone. As part of this year's apprentice campaign, Marketing and HR have developed a Snapchat filter that transforms you into a JYSK colleague.