VIDEO: JYSK impressed guests at international PR event in Copenhagen
Author: Martin Møller Aamand, Communications & PR Manager
Category: Product Assortment
On Thursday 19 September, a strong team of JYSK colleagues from many different departments welcomed more than 30 journalists, stylists and influencers from Denmark, Sweden, Finland and Poland to an indoor PR event in central Copenhagen.
Three rooms plus the entrance, bathroom and kitchen of an old and crooked apartment in the very heart of Copenhagen got a complete makeover for JYSK’s PR event on Thursday focusing on new arrivals for the autumn-winter season 2019/2020.
More than 30 journalists, stylists and influencers from Denmark, Sweden, Finland and Poland immediately started photographing and videoing every detail of the apartment, which was decorated using only products from JYSK’s wide assortment. Judging from the many smiles on their faces and positive comments, the guests were very impressed by the event.
Range & Design Manager Rikke Blæsild offered the guests insights on how JYSK works with trends in developing the assortment. Apart from experiencing the products first-hand, the presentation on trends was clearly something that piqued the interests of all guests, who both photographed and videoed everything.