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Update from our CEO: Good news in challenging times

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Category: Strategy

Jan Bøgh
Jan Bøgh, President & CEO

Dear colleagues, 

Despite the continued global challenges, such as the war in Ukraine, higher costs and inflation, there is also good news in JYSK to share with you. 

New store openings 

In May, we reopened one of our stores in Ukraine that was bombed in the beginning of the war. With this reopening we again have 85 functioning stores in Ukraine and we have plans to open 4 more this year with a goal of 100 stores within the next years. 

We also opened the first new country in 3 years when we opened our first 2 stores in Türkiye. It was great to personally welcome new employees to the JYSK team and see their excitement with the store concept and our strong JYSK values. The opening was a success, and we are already looking for locations for the next stores. 

Strategy Kick-off and Unified Commerce 

I have also had the pleasure of again meeting the JYSK management team in HimmerLand, Denmark, for the annual strategy kick-off, but this time I was not the one presenting. Instead, Deputy President and CEO Rami Jensen presented his plans for FY24. There are strong plans in place from him and his leadership team in line with JYSK values and our long-term strategy. I look forward to following this work as President & CEO of Lars Larsen Group Retail.  

I and my leadership team appreciate and thank you for your continued dedication and company spirit very much.

This spring, we have also been able to speed up our rollout of Unified Commerce. We have implemented the system with the opening of our stores in Türkiye and we now expect to have most of the Danish stores on the system by the summer holiday and the rollout completed in Denmark by September. We have also started preparations for the rollout in Spain, Portugal, and France. 

I am confident that this will make the shopping experience in JYSK even more seamless and closer to the customer and easier for those of you working in our stores. 

Garden furniture for everyone 

Summer is officially here, and I know that you all are working very hard to help customers enjoy the summer with great offers on garden furniture with our #100daysgardenchallenge while also delivering great customer service. It is great to see how your efforts are paying off.  

I and my leadership team appreciate and thank you for your continued dedication and company spirit very much. 

Best regards, 

Jan Bøgh 
President & CEO 

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