Online wheel of fortune is an international success

Combination of easy access for players and great effort by SMDC’s has secured JYSK 250,000 new newsletter subscribers in just one month.

Sign-up for the newsletter at JYSK.xx and click to spin. That was the simple method of participating in JYSK’s recent online wheel of fortune competition.

During the month of April, 13 JYSK countries participated in the campaign, which increased the number of newsletter subscribers with 250,000 recipients.

Successful effort by SMDC’s

If you ask Marie Balleby, Digital Planner in E-business at JYSK Nordic, the explanation for the success is pretty simple: It was easy for players to participate with a few clicks, and the digital campaign was well-executed on the local level by the Social Media & Digital Coordinators (SMDC’s).

“It is simply not enough to create a fun and accessible competition with a here-and-now chance of winning, though this is no doubt an absolute must to even get people’s attention. The hard work is engaging with people on the many different digital platforms and convincing them that we can offer a fun experience. Our SMDC’s have really worked hard to get this message out, and their efforts definitely paid off,” says Marie.

With each daily spin, the players had a chance to win a gift certificate and tickets for the main prize of a larger gift card for JYSK.

Greece breaks the scale

The total amount of new subscribers, which reached 250,000 sign-ups, is not the same in every country. The numbers are naturally affected by JYSK’s overall market share in any given country.

“In Denmark, for example, the engagement was amazing though the increase in new subscribers ‘only’ reached eight percent. That is, however, very high given that we already reach a big part of the Danish population. On the contrary, Greece broke the scale with an increase in subscribers of an amazing 56 percent, but we need to take into account that this one of our newer markets,” explains Marie.

Although the success rate varies, Marie still thinks that it is always educational for the E-business team to run the same digital activity across different countries.

“We now know that our customers really enjoy playing games with a here-and-now chance of winning, and we are already testing new formats, so we can offer this type of game to our customers again sometime in the future,” says Marie.