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JYSK Russia Garden Event 2021

JYSK welcomed summer with a barbeque in Russia

Date: 11/05/2021

Author: Martin Fyn Aamand, Head of Communications & PR

Category: Product Assortment

In the space of two days, 30 journalists and ten bloggers visited a summer house decorated with JYSK furniture and accessories.

In a Scandinavian-styled summer house outside the Russian capital of Moscow, JYSK recently invited a group of journalists and bloggers to experience our products up close.

The 30 journalists and ten bloggers visited during two days, and Country Manager for JYSK Russia, Igor Raić, welcomed guests in cooperation with Kamila Kadyrova, who is Sales & Marketing Manager for JYSK Russia.

“It was a very nice event, and we decorated both inside and outside the house to show our wide assortment to the guests. Igor and I both told them about JYSK and our plans in Russia. We had also invited an interior designer to talk about the three JYSK trends: Basic colours, Infusion and Mindful Garden,” says Kamila and adds:

“All guests enjoyed a truly hygge atmosphere, nice JYSK design and a tasteful BBQ.”

Watch a video from the event here:

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Johannes Mazzoccoli Nice Video. I´m looking forward to visiting a JYSK Store on my next trip to Russia. Of course, I`m doing a lot of commercial for JYSK with my Russian friends. Good luck for the next openings.👍
Michael Lauritzen Looked terrific Igor & Co.! You even staged a bit of rain to make it feel like a real Scandinavian summer! :-)

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